Agency life. It’s not all Mad Men day drinking and coming up with brilliant slogans. Turns out, you actually have to prove your value to your clients, almost always on a much faster timetable than your marketing in-house peers. There are many challenges to being a marketing agency, but here are some of the biggest:…

Read More

You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…

Read More

Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation…

Read More

The concept of marketing funnel automation has been around for decades. In the 80s, for example, instead of being added to an email campaign, marketers would enroll prospectives into snail mail campaigns if the prospectives completed a certain action, such as signing up for a cassette tape auto-pay/ship program. Today, technology has taken that same…

Read More

You probably wouldn’t take advice on buying a home from someone who has never purchased one themselves… or ask for a meatloaf recipe from a friend who you know only uses their oven as extra storage space. So why are so many misconceptions about content marketing being perpetuated by non-marketing professionals and taken seriously? Here…

Read More

This post originally appeared on Relevance. The sales funnel is about as old as time, in one way or another. Yet, despite its seemingly immortal existence, most companies struggle to identify, predict and perfect their approach to moving customers from lead to close. How can something so crucial to a business’ success still be so…

Read More

Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it critical for everyone to be in agreement about your audience, messaging, branding and overall goals. With so many moving parts, i.e. so many channels, make…

Read More

Having a stellar product is an impressive feat during a time when most markets are infiltrated with new businesses and entrepreneurs sprouting up left and right. This makes finding qualified leads a job unto itself. Especially for small businesses and start-ups, simplifying and automating this task can be tricky. Fortunately with the right tools and skills, qualified…

Read More

Free Download: Want to manage your marketing automation like an expert? Download our free toolkit, Don’t Look Like a Robot with Marketing Automation. If you work in the marketing field, you have probably heard of marketing automation—the way Amazon markets their products—and how the trend toward this new system is currently gaining steam. “The marketing…

Read More

A business who makes their profit online versus brick and mortar finds itself in a quandary. How do we go about finding customers online? How do we see who comes to our domain and how do we find people on the online streets to sell to? And if you have a brick and mortar store,…

Read More