Marketing automation: Where do you start? Here, we collect the best marketing automation tips on Reddit that give us better insight into the world of marketing automation, under the subreddit /r/automatedmarketing. 1. Don’t ignore new fans and customers. Use your customer base as “affiliate marketers” to promote your product or service. Connect and engage with…

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Marketing automation is about boosting the return for marketing and sales-effort. In short you automate outbound marketing efforts (usually email and crm activities) and provide sales teams with much more accurate data on their leads, prospects & clients   It’s about converting more leads and closing more sales Beyond all the technical magic. Automation is…

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People use social media to build relationships with other people, not robots. Yet a lot of corporate social media accounts seem overly sanitized and automated, or simply random, as if they’re run by content machines and not actual humans.

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Marketing automation software can make social media marketing easy. Companies have the ability to post regularly on more social networks than if they were publishing each post by hand. It’s by no means error-proof, however.

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Marketing automation is a great tool, but it’s just that: a tool. You need to learn how the software works, and make it work for your product. Getting a handle on the timeline—when it can be used most effectively—is a good first step to understanding marketing automation best practices, including all the ways marketing automation…

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Marketing automation software is a great boon to marketers, no question. It allows companies to do more things without having to do them by hand. However, more is not always better. Just because you can mechanize the process doesn’t mean you should take all the personality out of your marketing.

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Choosing the right marketing automation platform isn’t easy. Businesses have a wide variety of choices and the process of finding the “perfect fit” can be very confusing. But with the right amount of planning and insight into how your business works, the process won’t be such a headache. We outline four key steps to help…

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