B2B content marketing can very well be an expensive venture; this perception perpetuated by content marketing megastars like RedBull, who have massive marketing budgets and tons of resources. However, rolling in the dough is not an essential trait for a company or marketer looking to set up an excellent content marketing plan. If you are…

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Just like you go to the doctor for your annual physical, your marketing plan requires consistent check-ups to ensure that it’s healthy and running like smoothly. Regular testing is one way to ensure that all of your tools and systems are working properly, but another great way to gauge the health of your marketing is…

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Project management (PM) – a skillset many marketers will openly admit they have very little patience for and very little experience in. Because of this, marketers (who tend to be on the more creative side of the scale) can often dismiss project management as time-consuming and unnecessary – a function best suited for web or…

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You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…

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As a marketer for a small business, competitor tracking can seem superfluous. With many resource constraints, many small business marketing operations neglect researching and following their competitors because they believe it to be a time-consuming, expensive, and overall daunting task with little ROI. However, the reality is that as a small business, competitor tracking is…

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As a marketer, one of your primary goals is to maximize your ROI—that means that time is money, especially when you’re budget is tight. Every hour and every dollar needs to be spent in a way that positively impacts your bottom line. So when your team brings up the idea of attending a marketing conference,…

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As a marketer, you understand that your clients rely on you to consistently produce and implement creative and innovative marketing ideas. A particularly clever or creative marketing idea or method is a very valuable, and vulnerable, piece of intellectual property (IP) and is one of the most critical business assets you have. As with anything…

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Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation…

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While it’s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs and values, it is far more likely that our ballots are cast based on the outcomes of carefully targeted and optimized political marketing campaigns. Initially,…

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