As a marketer for a small business, competitor tracking can seem superfluous. With many resource constraints, many small business marketing operations neglect researching and following their competitors because they believe it to be a time-consuming, expensive, and overall daunting task with little ROI. However, the reality is that as a small business, competitor tracking is…

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You probably wouldn’t take advice on buying a home from someone who has never purchased one themselves… or ask for a meatloaf recipe from a friend who you know only uses their oven as extra storage space. So why are so many misconceptions about content marketing being perpetuated by non-marketing professionals and taken seriously? Here…

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Spring has nearly sprung, which means it’s time to do some spring cleaning around your shop, and the best place to start is by dusting off and taking a fresh look at your old leads! If your company is like most, chances are you have a pile of old prospects laying around in a closet…

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Marketing automation: Where do you start? Here, we collect the best marketing automation tips on Reddit that give us better insight into the world of marketing automation, under the subreddit /r/automatedmarketing. 1. Don’t ignore new fans and customers. Use your customer base as “affiliate marketers” to promote your product or service. Connect and engage with…

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Do you want to know how to get qualified leads? Do you want to convert at a better rate? If so, automated content marketing is your answer. Qualified leads means prospects who need your product now and have the authority to buy. With automated content marketing, you can generate leads and filter them based on…

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After many years in the industry I have learned 3 truths about best SEO practices: Your site can’t suck You content can’t suck People must like and share your content Once you think you figured it out, Google will change the rules As someone who got their start selling a Marketing Automation Platform and currently spends…

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