When done correctly, PPC (paid-per-click) advertising is a great way to supplement organic visits to your company’s website. While search engine advertising—think Google AdWords—is one of the most well-known forms of PPC advertising, social media PPC advertising is quickly becoming popular as well. Why?

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After many years in the industry I have learned 3 truths about best SEO practices: Your site can’t suck You content can’t suck People must like and share your content Once you think you figured it out, Google will change the rules As someone who got their start selling a Marketing Automation Platform and currently spends…

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