A slow Friday afternoon took a turn for the weird when our interns looked to Google to answer a few “common” questions. Are you losing new customers to bad Google search recommendations? Relevance matters. Rise above digital noise and get your message heard in a noisy market. Start your free trial of Audienti today to reclaim your […]
Five Common Content Marketing Misconceptions
You probably wouldn’t take advice on buying a home from someone who has never purchased one themselves… or ask for a meatloaf recipe from a friend who you know only uses their oven as extra storage space. So why are so many misconceptions about content marketing being perpetuated by non-marketing professionals and taken seriously? Here […]
The Search for the Best SEO Software
The search for the latest and greatest best SEO software seems to be never ending … new applications are launching all the time and old standbys are constantly evolving and changing their platforms, and none of them seem to accomplish all of the tasks you have outlined in your SEO strategy. What’s a growth marketer […]
SEO Dictionary: SEO Terms to Know
SEO, or Search Engine Optimization, is more important to marketing than ever before. In short, SEO is the constant process of changing the coding, content, and interaction with other websites in order to increase the probability that it will rank well in search engine results. Some of the top benefits of employing SEO techniques in […]
See to Say: How Evolving Search Queries Affect SEO Strategy
This post originally appeared on Relevance. “Shirt AND purple NOT zippers AND “short sleeve” AND buttons.” That’s how we all used to search for short-sleeved purple button-ups – using that awkward, Boolean, broad-to-narrow way of phrasing search queries. We’d start with the broadest category, shirts, in this instance, and work our way down through the […]
What You Can Learn From Watching Competitor Activity
Keep your friends close, but your competitors closer.
Top 7 Competitor Research Tools
A marketer’s job is dynamic, demanding and dependent on having a constant eye on your competitor research. Understanding and predicting industry trends is important, but maintaining your knowledge about the competition is even more so. Your competitors are wading in the same pool, so it’s your job to fish delicately for the right leads and […]
Why You Should Do SEO In-House
SEO is an acronym that intimidates, challenges and looms over every marketer’s plate. As much as a business would like to delegate the task to a third party, I challenge you to take on the SEO beast yourself. The benefits SEO in-house are significant; wouldn’t it be grand to take some (if not all) of the […]
How to Choose Software for Search Engine Optimization
You finally decided that uber-sized Excel sheets won’t help you streamline your search marketing process. Now you’re shopping for the best software for search engine optimization around to improve your workflow and gather as much data as you can to make informed marketing decisions. You’re lucky, marketers and SEO professionals have already done a bit […]
The Best Link Building Strategy: Don’t Cheat The System
You’ve heard about link building. It’s a vital feature of any content strategy. In today’s SEO and content marketing world, the winner takes all – traffic, leads, and conversion. And to become that winner, you need to be perceived as being the most popular, right? You need to build relationships and earn trust and […]