In today’s uber digital and social media-driven world, online engagement is a never-ending story. You’ve probably heard the age-old notion: we have two ears and one mouth so use them in that proportion—and this virtue rings true when it comes to implementing social listening within your marketing mix. Monitoring social media for content related to your brand must…

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Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop: Thou Shalt Listen Content marketing success entails more listening and less talking than traditional outbound marketing strategies. Join online conversations where your target audience is present and read their content. This tactic will help you learn and understand what’s important to…

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In life it’s all about perspective—and when it comes to marketing, this rings especially true. Central to marketing is the idea that a brand is built on audience perceptions and consumer expectations. The way a brand is presented and communicated shapes how the audience perceives it, and thus determines consumer behaviors and interactions with your brand…

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While the terms “social media listening” and “social media monitoring” are often used interchangeably, they actually differ in some respects. Social media monitoring involves watching social media websites for mentions, where social media listening concerns more the way a brand is perceived by consumers—and you should be incorporating both in your overall marketing strategy. Why…

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Social listening for the B2B marketer needs to be as innate as it was for the first college freshman when Facebook catapulted to relevancy in every dorm across America. Just as students used social media to connect and network on college campuses, B2B marketers have to rely on and understand social media to thrive and…

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Social Listening isn’t optional anymore. Whether you’re the mom and pop shop on Main Street or a power lunching executive, listening to social media chatter is a keystone of a successful business. Listening to relevant conversations on Facebook, Twitter and beyond is also more than finding that omnipresent ROI. You can’t place a dollar value…

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How can you quantify a conversation? It seems counter-intuitive to turn a medium based on social interactions and relationships into a cold numbers game, but you have to somehow measure the effectiveness of your social listening strategy. 

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Social media marketing is not for the feint of heart. The growing number of platforms, for one, makes it quite challenging for companies to participate. Campaigns demand not just relevance, but originality—you have to stand out from the crowd, but it’s so hard to find something to say that’s never been said before.

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Talking with your customers via social media is tricky. You don’t want to ignore them, but you don’t want to seem creepy by following their every move. You want to be timely, but you don’t want to stick your brand in places it doesn’t belong.

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