Everything was going right. You constructed a bullet-proof framework, methodically planned out every milestone, readied the marketing troops for action, prepped the balloon drop and chilled the bubbly—by all accounts, you were primed and ready for social media campaign success. Then, the unthinkable happened… your campaign fizzled out faster than the bubbles in a warm…

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Social media marketing is all about engagement. Engaging effectively with your target audience and secondary audiences is the best way to build organic connections and relationships with prospects, brand champions, and social media influencers. Unfortunately, a common mistake in social media marketing is to focus solely on sharing promotional content. This is understandable, considering most…

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In your career as a marketer, there will be plenty of folks who just don’t “get” what marketing is or why it is so important. They have heard chatter about what marketing is or have had some brief experience with it in the past. Some of these people confuse marketing and advertising; others believe that…

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While the terms “social media listening” and “social media monitoring” are often used interchangeably, they actually differ in some respects. Social media monitoring involves watching social media websites for mentions, where social media listening concerns more the way a brand is perceived by consumers—and you should be incorporating both in your overall marketing strategy. Why…

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More and more businesses are turning to social media as a source for news, inspiration, and peer engagement. Social media provides users with up-to-the-minute and succinct information in an easily and quickly digestible format perfect for today’s busy working class. Even professional journalists and reputable news outlets are turning to social media influencers for content.…

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To win new customers on the Internet, your business have a social media strategy. You need to keep track of the right social media metrics. That way you can measure the success of your social media marketing. Measuring is important regardless of whether you are just starting online or already have a strong Internet presence.…

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It seems to come earlier and earlier every year, but the holiday season will be here before you know it. What does that mean for your marketing, especially your social media marketing?

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After many years in the industry I have learned 3 truths about best SEO practices: Your site can’t suck You content can’t suck People must like and share your content Once you think you figured it out, Google will change the rules As someone who got their start selling a Marketing Automation Platform and currently spends…

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