Everything was going right. You constructed a bullet-proof framework, methodically planned out every milestone, readied the marketing troops for action, prepped the balloon drop and chilled the bubbly—by all accounts, you were primed and ready for social media campaign success. Then, the unthinkable happened… your campaign fizzled out faster than the bubbles in a warm…

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Marketing automation is considered a must-have component of any successful marketing mix in today’s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation…

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Social media marketing is all about engagement. Engaging effectively with your target audience and secondary audiences is the best way to build organic connections and relationships with prospects, brand champions, and social media influencers. Unfortunately, a common mistake in social media marketing is to focus solely on sharing promotional content. This is understandable, considering most…

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In your career as a marketer, there will be plenty of folks who just don’t “get” what marketing is or why it is so important. They have heard chatter about what marketing is or have had some brief experience with it in the past. Some of these people confuse marketing and advertising; others believe that…

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While the terms “social media listening” and “social media monitoring” are often used interchangeably, they actually differ in some respects. Social media monitoring involves watching social media websites for mentions, where social media listening concerns more the way a brand is perceived by consumers—and you should be incorporating both in your overall marketing strategy. Why…

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Live event marketing should concern every marketer. Some companies’ marketing plans revolve around one or two events all year long. Others may attend events once a year or once a week. Regardless of your event schedule, taking advantage of the excitement, audience and buzz of an event can greatly benefit your brand. Here we’ll cover…

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It’s officially spring … the cold, dull winter is finally over and with this change in weather comes fresh, new content blooming like the season’s first crop of daffodils. This is the time of year for new beginnings, and the perfect opportunity to take a good hard look at your content, assess how it’s performing,…

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Today, marketing is all about being social—not just talking, but listening and engaging with your audiences as well. In recent years, as social media has become a ubiquitous part of daily life, online content consumption and creation has exploded. People are sharing information and ideas on social media platforms like never before, so it only…

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