Everything was going right. You constructed a bullet-proof framework, methodically planned out every milestone, readied the marketing troops for action, prepped the balloon drop and chilled the bubbly—by all accounts, you were primed and ready for social media campaign success. Then, the unthinkable happened… your campaign fizzled out faster than the bubbles in a warm…

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Social media marketing is all about engagement. Engaging effectively with your target audience and secondary audiences is the best way to build organic connections and relationships with prospects, brand champions, and social media influencers. Unfortunately, a common mistake in social media marketing is to focus solely on sharing promotional content. This is understandable, considering most…

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To win new customers on the Internet, your business have a social media strategy. You need to keep track of the right social media metrics. That way you can measure the success of your social media marketing. Measuring is important regardless of whether you are just starting online or already have a strong Internet presence.…

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How can you quantify a conversation? It seems counter-intuitive to turn a medium based on social interactions and relationships into a cold numbers game, but you have to somehow measure the effectiveness of your social listening strategy. 

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To stay competitive, your business must implement a working social media strategy. You need to track different metrics to determine the success of your social media marketing efforts. Tracking and measuring is important regardless of whether you are just starting online or already have a strong Internet presence. Social media metrics can help you determine…

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