You have a marketing scheme that you built from the ground up, using your inside knowledge of your company and your marketing wiles as a blueprint to guide you. All of your tools and channels are greased and ready to roll, and you’re feeling confident—congrats! That’s the first big step toward successful marketing, and it’s…

Read More

Everything was going right. You constructed a bullet-proof framework, methodically planned out every milestone, readied the marketing troops for action, prepped the balloon drop and chilled the bubbly—by all accounts, you were primed and ready for social media campaign success. Then, the unthinkable happened… your campaign fizzled out faster than the bubbles in a warm…

Read More

In today’s uber digital and social media-driven world, online engagement is a never-ending story. You’ve probably heard the age-old notion: we have two ears and one mouth so use them in that proportion—and this virtue rings true when it comes to implementing social listening within your marketing mix. Monitoring social media for content related to your brand must…

Read More

Empower Consumers An ideal marketing strategy is one that gets audiences moving. It creates consumer reactions and actions that benefit your business—whether that may be enhanced awareness and engagement, social sharing and online support, or purchasing. Effective messaging is vital to any strategic business plan, and this is where content marketing is your power move. Action-oriented content is based…

Read More

Social media marketing is all about engagement. Engaging effectively with your target audience and secondary audiences is the best way to build organic connections and relationships with prospects, brand champions, and social media influencers. Unfortunately, a common mistake in social media marketing is to focus solely on sharing promotional content. This is understandable, considering most…

Read More

You probably wouldn’t take advice on buying a home from someone who has never purchased one themselves… or ask for a meatloaf recipe from a friend who you know only uses their oven as extra storage space. So why are so many misconceptions about content marketing being perpetuated by non-marketing professionals and taken seriously? Here…

Read More

Why you should spy on your online competitors You probably know YOUR business well but: Do you know your competitors? You’re probably wondering: “Why my competitors have more online success than me, even though I’m producing great content?” Or: “Why my competitors have more followers on social media, more visitors on their website, and more leads?”   Knowing…

Read More

While the terms “social media listening” and “social media monitoring” are often used interchangeably, they actually differ in some respects. Social media monitoring involves watching social media websites for mentions, where social media listening concerns more the way a brand is perceived by consumers—and you should be incorporating both in your overall marketing strategy. Why…

Read More

Unless you’ve been operating in a cave, a rock-solid social media campaign is key to business success today. If you’re not using the platforms to engage with customers directly, then you’re working with Instagram, Twitter, Facebook or Google + to expand your reach, generate buzz, present your persona and more. Want to grade your content?…

Read More

As we sit in the middle of the first quarter of 2015, we can agree that all B2Bs need to be on the same page about digital marketing. Your website has to be optimized and user friendly. Content marketing needs to be curated carefully. And the liaison between your website and carefully audited content? Social…

Read More