Everything was going right. You constructed a bullet-proof framework, methodically planned out every milestone, readied the marketing troops for action, prepped the balloon drop and chilled the bubbly—by all accounts, you were primed and ready for social media campaign success. Then, the unthinkable happened… your campaign fizzled out faster than the bubbles in a warm…

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Social media marketing is all about engagement. Engaging effectively with your target audience and secondary audiences is the best way to build organic connections and relationships with prospects, brand champions, and social media influencers. Unfortunately, a common mistake in social media marketing is to focus solely on sharing promotional content. This is understandable, considering most…

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Social media marketing is not for the feint of heart. The growing number of platforms, for one, makes it quite challenging for companies to participate. Campaigns demand not just relevance, but originality—you have to stand out from the crowd, but it’s so hard to find something to say that’s never been said before.

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You don’t engage with brands you don’t trust, so why should your customers? It’s crucial for consumers to perceive your company as dependable and virtuous, one that provides high-quality services and content designed to make their lives better.

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