Our Brand Guide Template

This template is extracted from the "Connection-making with Prospects: Branding and Positioning" course. A brand guide is a set of rules we use when presenting our brand to the world.


A brand guide helps communicate our brand's value to our audience.

Think of it as a "book" with information, templates, guides, tips, and more that make sounding "like us" simple. We create it for employees, so they better know how to present our brand. We use it across our organization, so all teams involved in communicating our brand do that the right way. We also share it with external people that we hire to do the job for us - the brand guide teaches them about our brand.

The brand guide is something we build once. We use regularly. And, we update when necessary. It contains at least 4 sections: background, look, content guidelines, and assets.