The Big Idea Template

This template is extracted from the of a "Connection-making with Prospects: Branding and Positioning" course. The big idea is the beneficial promise that your innovation delivers its value. It's delivered in a way that's interesting and easy to digest.

big idea

The Big Idea is positioning that ties all campaign elements together. It resonates with your target audience. It's piercing insight that links your value with impact and relevance. It simplifies. It makes your innovation digestible. It ties your value to a larger societal movement and how you are a part of that revolution's spark.

It's the heart of differentiation—defined and delivered in a way that sparks emotion. And, creates momentum.

When combined with a good job definition, the Big Idea is one of the important things you need to get right.

And, emotion compels action.