The Hero Template

This template is extracted from the of a "Connection-making with Prospects: Branding and Positioning" course. Most of the concept comes from core ideas from the Book "Building a Storybrand" by Donald Miller.

the hero

You are never the hero. The perfect buyer is. Your position is a guide, in service to the buyer and society.

As we build out our marketing, we're building a deep, meaningful, personal relationship with the Hero. We understand them—their wants, their needs, their fears.

Our job is to give them what they want and  need. To educate them. To simplify their life. To entertain them. To take them on a journey that helps them become the person they're destined to be.

To become the hero.

By doing this, we develop trust with our hero. They connect with you. They light up for you.

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