The Relationship Building System Template

This template is extracted from the "Effective Marketing Engagement Systems" course. Ultimately, the business that can spend the most to acquire the customer wins. ~ Dan Kennedy


Whenever you want, you need to have the ability to build new relationships with new customers. The Relationship Building System (RBS) provides the foundation that drives building new customer relationships through effective offers.

So, you need to have a system that creates new relationships. Relationships that produce revenue. And, you need to be able to do it fast.

To grow, you need to build new relationships. You need new prospects.

A business that doesn't grow, doesn't add new customers, is dying. No business that doesn't get new customers is on a death spiral.

Your business's lifeblood is new revenue.