Content Marketing and Promotion

Getting Visibility for your content

According to the Content Marketing Institute, Content amplification is a multichannel approach that uses paid, owned, and earned media to promote and distribute content. The goal of amplification is to increase your brand’s reach while encouraging your audience to move seamlessly through your sales funnel.

  • Identify niche and topical sites where relevant conversations happen
    • Identify places to promote content
    • Identify micro-influencers and people active on topics in communities and forums
  • Reactive and opportunistic promotion
    • Identify prospects that are talking about topics often and pitch visibility or partnership
    • Attach content and links to existing conversations already happening online