What is Audienti?

Audienti is top-of-the-funnel (TOFU) software built to identify prospects and generate demand for your products and services.

The world has changed, and buyers are in control.

According to CEB (a subsidiary of Gartner), your customers get 57% through the buying decision before contacting you. According to InsideSales, 50% of sales go to the organizations that engage the customer first.  So, it is more important than ever for you to be out there engaging your customers.

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Fact is, if you do not show up, you are not seen.

As a marketer, you have to compete with everything else that bombards your prospect's attention.  While the idea of "Inbound Marketing" is appealing, it can only work if the prospect actually sees your content.  Even more so, your offer has to be relevant and interesting to the prospect.  In short, inbound marketing is only great if the prospect takes action.

The key to driving demand is to identify ACTUAL people, ACTUAL conversations first.

With Audienti, you are not building tactics for "Twitter" or "Facebook" or "Instagram". Instead, you are building strategies that target a person at a certain stage of the buying process. Based on this identification, Audienti then 'backs into' the best channels and strategies to reach them.

This is content marketing. It is better, more efficient, and more cost effective ... because we realized that the content you produce is the answer, not the question.

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When you do marketing the "Audienti" way, your audience actually tells you how to market to them.

If you listen to your audience, you find out a ton. What are their interests? Where do they "hang out online"? What drives the conversation? Who drives the conversation? Find out, and then use this information (as data) to drive the marketing process.

Curious what strategy we would use to grow your business?

Schedule a call and let's talk about it. We will give you frank advice, suggestions, and thoughts. No pressure!