What is Audienti?
Audienti is marketing automation software built to generate demand for your products and services
The world has changed, and buyers are in control.
The fact is, you aren't seen if you don't show up.
As a marketer, you have to compete with everything else that bombards your prospect's attention. While the idea of "Inbound Marketing" is great, it's only great if the prospect actually sees the content you're offering. It's only great if what you offer is relevant and interesting to the prospect. It's only great, if they take action.
The key to driving demand is to identify ACTUAL people, ACTUAL conversations first.
With Audienti, you're not building strategies for "Twitter", you're building strategies that target a person at a stage of the buying process. Then, based on identification of the person, we then "back into" the best channels and strategies to reach them.
This is content marketing. But, it's better.. because we realized that the content you produce is the answer, not the question.
Your Audience Actually Tells You How to Market To Them
If you listen to your audience, you find out a ton. What are their interests? Where do they "hang out online"? What drives the conversation. Who drives the conversation? Then, you can use this information (as data) to drive the marketing process.