{"id":1586,"date":"2023-10-11T09:38:24","date_gmt":"2023-10-11T09:38:24","guid":{"rendered":"https:\/\/audienti.com\/?page_id=1586"},"modified":"2024-03-20T00:15:55","modified_gmt":"2024-03-20T00:15:55","slug":"the-purchase-moment","status":"publish","type":"page","link":"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/the-purchase-moment\/","title":{"rendered":"The Purchase Moment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1586\" class=\"elementor elementor-1586\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9e528a e-flex e-con-boxed e-con e-parent\" data-id=\"7a9e528a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af6f12b elementor-widget elementor-widget-template\" data-id=\"af6f12b\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"9359\" class=\"elementor elementor-9359\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27d885ee e-flex e-con-boxed e-con e-parent\" data-id=\"27d885ee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c133f68 elementor-widget elementor-widget-breadcrumbs\" data-id=\"4c133f68\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-263c8ed0 elementor-widget elementor-widget-global elementor-global-9353 elementor-widget-heading\" data-id=\"263c8ed0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The Purchase Moment<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c1dab5 elementor-widget elementor-widget-global elementor-global-9356 elementor-widget-heading\" data-id=\"72c1dab5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">In the Purchase Moment stage, content serves as the crucial support system for internal decision-making. It involves providing tools, ROI guides, and content that empowers your advocates within the organization, ultimately aiding your success in the purchasing process.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17d0c5a9 e-flex e-con-boxed e-con e-parent\" data-id=\"17d0c5a9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2dfb267c e-con-full e-flex e-con e-child\" data-id=\"2dfb267c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-96cff31 e-flex e-con-boxed e-con e-child\" data-id=\"96cff31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a93b074 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a93b074\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/audienti.com\/resources\/wordpress-course-and-content-web-masterclass\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-chevron-circle-left\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90dbc75 elementor-widget elementor-widget-heading\" data-id=\"90dbc75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16934131 elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-widget elementor-widget-nav-menu\" data-id=\"16934131\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-nav-menu.min.css\">\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-16934131\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1607\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/\" class=\"elementor-item\">Start Here<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1608\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/the-decision-journey-model\/\" class=\"elementor-item\">The Decision Journey Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1609\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/problem-awareness\/\" class=\"elementor-item\">Problem Awareness<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1610\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/initial-consideration\/\" class=\"elementor-item\">Initial Consideration<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1611\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/establishing-your-unique-offerings\/\" class=\"elementor-item\">Establishing Your Unique Offerings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1612\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/vendor-review\/\" class=\"elementor-item\">Vendor Review<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1613\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/the-purchase-moment\/\" class=\"elementor-item\">The Purchase Moment<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1614\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/reducing-friction-at-every-stage\/\" class=\"elementor-item\">Reducing Friction at Every Stage<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1615\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/persona-identification\/\" class=\"elementor-item\">Persona Identification<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1616\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/persona-building-model\/\" class=\"elementor-item\">Persona Building Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1617\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/persona-example-vp-of-marketing\/\" class=\"elementor-item\">Persona Example: VP of Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1618\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/key-messaging-for-each-stage\/\" class=\"elementor-item\">Key Messaging for Each Stage<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1619\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/how-to-manage-content-creation\/\" class=\"elementor-item\">How to Manage Content Creation<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1620\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/organizing-your-keywords\/\" class=\"elementor-item\">Organizing Your Keywords<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1621\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/using-keywords-to-track-the-buyer-journey\/\" class=\"elementor-item\">Using Keywords to Track the Buyer Journey<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1622\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/conclusion-parting-tips-for-success\/\" class=\"elementor-item\">Conclusion: Parting Tips for Success<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-16934131\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1607\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/\" class=\"elementor-item\" tabindex=\"-1\">Start Here<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1608\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/the-decision-journey-model\/\" class=\"elementor-item\" tabindex=\"-1\">The Decision Journey Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1609\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/problem-awareness\/\" class=\"elementor-item\" tabindex=\"-1\">Problem Awareness<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1610\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/initial-consideration\/\" class=\"elementor-item\" tabindex=\"-1\">Initial Consideration<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1611\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/establishing-your-unique-offerings\/\" class=\"elementor-item\" tabindex=\"-1\">Establishing Your Unique Offerings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1612\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/vendor-review\/\" class=\"elementor-item\" tabindex=\"-1\">Vendor Review<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1613\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/the-purchase-moment\/\" class=\"elementor-item\" tabindex=\"-1\">The Purchase Moment<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1614\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/reducing-friction-at-every-stage\/\" class=\"elementor-item\" tabindex=\"-1\">Reducing Friction at Every Stage<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1615\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/persona-identification\/\" class=\"elementor-item\" tabindex=\"-1\">Persona Identification<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1616\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/persona-building-model\/\" class=\"elementor-item\" tabindex=\"-1\">Persona Building Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1617\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/persona-example-vp-of-marketing\/\" class=\"elementor-item\" tabindex=\"-1\">Persona Example: VP of Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1618\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/key-messaging-for-each-stage\/\" class=\"elementor-item\" tabindex=\"-1\">Key Messaging for Each Stage<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1619\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/how-to-manage-content-creation\/\" class=\"elementor-item\" tabindex=\"-1\">How to Manage Content Creation<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1620\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/organizing-your-keywords\/\" class=\"elementor-item\" tabindex=\"-1\">Organizing Your Keywords<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1621\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/using-keywords-to-track-the-buyer-journey\/\" class=\"elementor-item\" tabindex=\"-1\">Using Keywords to Track the Buyer Journey<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1622\"><a href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/conclusion-parting-tips-for-success\/\" class=\"elementor-item\" tabindex=\"-1\">Conclusion: Parting Tips for Success<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be48271 elementor-widget elementor-widget-global elementor-global-8752 elementor-widget-template\" data-id=\"be48271\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8630\" class=\"elementor elementor-8630\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c679bf8 e-flex e-con-boxed e-con e-child\" data-id=\"c679bf8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b937649 elementor-widget elementor-widget-heading\" data-id=\"3b937649\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>Tired of DIY?<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0cfa4d elementor-widget elementor-widget-text-editor\" data-id=\"1a0cfa4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\">William has taken multiple businesses from $0 to multi-million dollar run rates. He&#8217;s also exited 4 businesses successfully.<\/p><p style=\"text-align: center;\">Use this button below to learn more about Audienti&#8217;s go-to-market growth coaching services.<\/p><p style=\"text-align: center;\">It&#8217;s free, no pressure at all!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb53c80 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2eb53c80\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See the offer<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-588e911d e-con-full e-flex e-con e-child\" data-id=\"588e911d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-329e4113 elementor-widget elementor-widget-video\" data-id=\"329e4113\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3DEDxr01XV4?si=Ui0lLSm1jd-3TKID&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a6a6d7 e-flex e-con-boxed e-con e-child\" data-id=\"4a6a6d7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0d711 elementor-widget elementor-widget-button\" data-id=\"fe0d711\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/vendor-review\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-arrow-square-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Previous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5fdf8a elementor-widget elementor-widget-button\" data-id=\"e5fdf8a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/audienti.com\/resources\/customer-journeys-for-b2b-enterprises\/reducing-friction-at-every-stage\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-arrow-square-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Next<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4535e5c elementor-widget elementor-widget-global elementor-global-8857 elementor-widget-template\" data-id=\"4535e5c\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7959\" class=\"elementor elementor-7959\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6cad6c hide-logged-in e-flex e-con-boxed e-con e-child\" data-id=\"3c6cad6c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50c8a051 e-flex e-con-boxed e-con e-child\" data-id=\"50c8a051\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77f4d4a0 elementor-widget elementor-widget-heading\" data-id=\"77f4d4a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Get an Audienti Growth Membership and gain access to AI coaching, private resources, and more.  <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1439a0 e-flex e-con-boxed e-con e-child\" data-id=\"4a1439a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-479676d8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"479676d8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/audienti.com\/users\/register\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register for a Growth Membership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d1a128 elementor-widget elementor-widget-heading\" data-id=\"42d1a128\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">It's $0 for now.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the Purchase Moment stage, content serves as the crucial support system for internal decision-making. It involves providing tools, ROI guides, and content that empowers your advocates within the organization, ultimately aiding your success in the purchasing process.<\/p>\n","protected":false},"author":1,"featured_media":604,"parent":1574,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/1586"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=1586"}],"version-history":[{"count":15,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/1586\/revisions"}],"predecessor-version":[{"id":9647,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/1586\/revisions\/9647"}],"up":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/1574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/604"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=1586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=1586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=1586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}