{"id":232,"date":"2023-10-06T11:08:24","date_gmt":"2023-10-06T11:08:24","guid":{"rendered":"https:\/\/audienti.com\/?page_id=232"},"modified":"2023-10-13T00:18:57","modified_gmt":"2023-10-13T00:18:57","slug":"manifesto","status":"publish","type":"page","link":"https:\/\/audienti.com\/manifesto\/","title":{"rendered":"Manifesto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"232\" class=\"elementor elementor-232\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a442088 e-flex e-con-boxed e-con e-parent\" data-id=\"3a442088\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d91f9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"29d91f9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-head-side-cough\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7581bbdd elementor-widget elementor-widget-heading\" data-id=\"7581bbdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Manifesto<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72478f3 elementor-widget elementor-widget-text-editor\" data-id=\"72478f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-block-id=\"572c85b9-be3d-4a6f-b66d-56e5bf77651a\" data-pm-slice=\"1 1 []\"><b>It&#8217;s sad to us when amazing products don&#8217;t succeed in the market, even with so much innovation.<\/b><\/p><p data-block-id=\"572c85b9-be3d-4a6f-b66d-56e5bf77651a\" data-pm-slice=\"1 1 []\">We often blame ourselves, thinking we created flawed or off-target creations. But that&#8217;s a misconception.\u00a0<span style=\"text-align: var(--text-align); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem;\">Every product, every solution, has its ideal customer waiting out there.\u00a0<\/span><\/p><p data-block-id=\"572c85b9-be3d-4a6f-b66d-56e5bf77651a\" data-pm-slice=\"1 1 []\"><span style=\"text-align: var(--text-align); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem;\">The real obstacle?\u00a0 &#8220;Static.&#8221; Static is the noise in the market. It confuses people&#8217;s thinking, including customers and ourselves. The Static hides great products&#8217; value and stops us from making progress together.\u00a0<\/span><\/p><p data-block-id=\"572c85b9-be3d-4a6f-b66d-56e5bf77651a\" data-pm-slice=\"1 1 []\"><span style=\"text-align: var(--text-align); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem;\"><strong>Our mission is to combat the static that keeps our solutions from succeeding in the market.<\/strong> Every solution can reach the right audience and fulfill its potential.<\/span><\/p><p data-block-id=\"77612eb6-0b16-4880-a1c1-3524e1775232\">There&#8217;s a time for every founder when they need to push past the static. When they need to challenge the status quo. And, they deserve it. It&#8217;s hard work. You deserve to have your innovation recognized and embraced.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d99246 e-flex e-con-boxed e-con e-parent\" data-id=\"8d99246\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aed8073 elementor-widget elementor-widget-heading\" data-id=\"aed8073\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Static\" dominates in the world today<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5baeb4f elementor-widget elementor-widget-text-editor\" data-id=\"5baeb4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-block-id=\"3f51ce07-708b-45cc-b2fe-d08812910ecc\" data-pm-slice=\"1 1 []\"><strong>&#8220;Static&#8221; keeps you from being successful.<\/strong> It is a barrier that stops innovators from reaching their potential. Old-fashioned marketing methods overwhelm the market. They don&#8217;t respect audiences and treat them like numbers, not individuals. The static causes self doubt. It makes you feel like an imposter, fear mistakes, and worry about timelines and pitfalls. It clouds judgment, saps confidence, and keeps you playing safe. It keeps you from dominating.<\/p><p data-block-id=\"9d148a4e-dbdb-440d-956c-f875be07b931\">But let&#8217;s imagine clearing &#8220;The Static&#8221;. Where you have an unobstructed path, and <strong>you can move with clarity and purpose.<\/strong> Where confidence isn\u2019t a buzzword, but it&#8217;s your driving force. Without static, you play to win. You find your perfect customers. And, you deliver on your dreams to build a business you can be proud of.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-219cd1d e-flex e-con-boxed e-con e-parent\" data-id=\"219cd1d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c8f03 elementor-widget elementor-widget-heading\" data-id=\"a9c8f03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We provide a well-researched path out of the \"Static\"<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17037b3 elementor-widget elementor-widget-text-editor\" data-id=\"17037b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-block-id=\"9c64b544-45d1-45ea-b321-9babc8a7c1ac\" data-pm-slice=\"1 1 []\">Our &#8220;Demand-Side Growth&#8221; approach combines <strong>twenty years of experience<\/strong> into one powerful method. We developed the method using our <strong>experiences from VC-funded companies<\/strong> and helping launches for 10 years. We also incorporated our own experiences building products.<\/p><p data-block-id=\"2d3e206d-9db9-4f52-ace4-7335ebc71430\">Post-COVID, the landscape has shifted. In today&#8217;s world, it can be hard to hold people accountable and entitlement is increasing. <strong>Old-school go-to-market tactics are failing.<\/strong> And, when those tactics fail, people do more of them, causing more static. But Demand-Side Growth thrives. We have designed this <strong>method for now<\/strong>. It focuses on a few actions that have a big impact.<\/p><p data-block-id=\"d5389d5e-a429-4fa6-a4c2-823c048c57bf\">At its core, Demand-Side Growth is about <strong>respecting the customer<\/strong>. We meet them where they are and understand their needs, delivering value upfront. Before asking them to commit or take a risk, we ensure they\u2019ve already experienced the benefits. In a world where trust is hard-earned, <strong>our approach builds trust<\/strong> from the first interaction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90ae602 e-flex e-con-boxed e-con e-parent\" data-id=\"90ae602\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de66d6b elementor-widget elementor-widget-heading\" data-id=\"de66d6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Key to Success: Be Ruthless<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a45553d elementor-widget elementor-widget-text-editor\" data-id=\"a45553d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-block-id=\"45f82129-1d7f-4029-b3e6-511f9021b012\" data-pm-slice=\"1 1 []\">To be effective, we have to be ruthless about our time. And by doing so, we can actually build better, more long-term relationships.<\/p><p data-block-id=\"af55e26c-8335-4143-93e0-651aa04af5a4\">Being \u201cruthless\u201d means:\u00a0<\/p><ol data-block-id=\"81087240-1e4a-4748-a753-917929cfb286\"><li><p data-block-id=\"2370d51a-5c69-4bfc-8a95-5e8f6fcd3306\"><strong>Relevance over Reach:<\/strong> It&#8217;s about making meaningful connections, not annoying lots of people. Quality trumps quantity every time.<\/p><\/li><li><p data-block-id=\"31cca4e6-5cde-4763-9e46-0c9a6c3e5b01\"><strong>First Impressions Matter. <\/strong>The first contact with a prospect influences the entire relationship. A personalized, respectful, and value-driven first contact can start a long, successful relationship.<\/p><\/li><li><p data-block-id=\"037a3bba-00b1-4b8e-a6da-f396ceae7cea\"><strong>Respect the Individual. <\/strong>Every email address and social media profile belongs to a real person. And that person has needs, desires, and challenges. Treat them like a person and not another number in a database.<\/p><\/li><li><p data-block-id=\"36937a33-ed73-44f8-ba09-d2785f7e517e\"><strong>Contribute Value, Not Noise.<\/strong> In an era of information overload, be the signal, not the noise. Every interaction should add value to the prospect\u2019s life or business.<\/p><\/li><li><p data-block-id=\"30f8bbf8-00ed-4888-ac9b-9abb96b956b4\"><strong>Research Before Reach.<\/strong> Before you reach out to someone, make sure you know what issues they have and how you can assist them. This ensures that your outreach is relevant and resonates with them.<\/p><\/li><li><p data-block-id=\"81a597da-f1dc-4893-9c53-6b3cbbe8ba88\"><strong>Personalization is Key.<\/strong> Generic messages get lost in the shuffle. Tailor your outreach to address the specific needs and interests of each prospect.<\/p><\/li><li><p data-block-id=\"b4a377b3-98f4-4c41-b686-f2f2e7622ed6\"><strong>Protect Your Reputation.<\/strong> Every interaction, especially the first one, impacts your brand\u2019s reputation. Avoid tactics that might come off as spammy or intrusive.<\/p><\/li><li><p data-block-id=\"3989e18b-6602-4b6c-bb9f-221854905836\"><strong>Less is More<\/strong>: Instead of casting a wide net, focus on a smaller, more targeted group of prospects. This allows for deeper research, better personalization, and more meaningful interactions.<\/p><\/li><li><p data-block-id=\"f117d368-3c99-45d4-8736-dd445c339bfc\"><strong>Value-First.<\/strong> Before asking for anything in return, show your value. Offer insights, solutions, or benefits that the prospect can experience and enjoy immediately.<\/p><\/li><li><p data-block-id=\"b54e3cf8-f58b-43d1-a8da-1e449feaf7be\"><strong>Build Genuine Relationships. <\/strong>The end goal isn\u2019t a sale; it\u2019s a lasting relationship. Approach every interaction with the intent of building trust and rapport.<\/p><\/li><\/ol><p data-block-id=\"b8617a23-d5c3-42e9-a703-cb6cd7e52dae\">\u00a0<\/p><p data-block-id=\"ab62be48-e081-42ac-a194-f35d4e95e918\">Automation is key, but not where most people do it today. Be ruthless with your interactions with prospects. Then, automate your backend to allow focus on your prospects.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58a74e0 e-flex e-con-boxed e-con e-parent\" data-id=\"58a74e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79e60c0 elementor-widget elementor-widget-heading\" data-id=\"79e60c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Take a straight-line path to success<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347d2a2 elementor-widget elementor-widget-text-editor\" data-id=\"347d2a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-block-id=\"14786353-9ac1-4224-96c2-685209aac5e7\" data-pm-slice=\"1 1 []\">Businesses want to be big. So, they often through a lot of marketing at things to \u201claunch\u201d to try to get scale. But, when they do that, they often forget to target, and this causes big problems. You announce and the launch fails, and you don\u2019t know why.<\/p><p data-block-id=\"9646c8a5-0d39-4550-bf30-d3ffaaa57512\">We studied successful product launches. Through that research, we identified the 5 stages and success milestones to succeed.\u00a0<\/p><p data-block-id=\"c1b0e61b-4a6f-4efe-a492-5e539dcce1c9\">The stages are:<\/p><ol data-block-id=\"da932a33-8d32-45c7-9ee4-2f2543b86cb8\"><li><p data-block-id=\"530ce03a-9662-4ebf-8624-4231ad3f76ac\"><strong>Strategy.<\/strong>\u00a0We have a defined, written down strategy to DOMINATE a tight niched market. Too many strategies are \u201cplaying to play\u201d not \u201cplaying to win.\u201d<\/p><\/li><li><p data-block-id=\"999ddaf8-0301-4ea1-baab-ab4f2b41b962\"><strong>Offer.<\/strong> We deliver a well-crafted, easy-to-understand offer. Our offer solves a struggle our prospect has today. We deliver a solution that addresses ALL their problems. And, we make an offer that&#8217;s impossible to say no to.<\/p><\/li><li><p data-block-id=\"d26ac47b-33e5-4b2e-a893-a55a90967775\"><strong>Fit.<\/strong> We can reach a customer, make an offer, they take it, they love it, and we get a testimonial, and we do so at high margin.<\/p><\/li><li><p data-block-id=\"161e78d2-c4b6-42f6-a710-8074eb2a3d0d\"><strong>Scale.<\/strong>\u00a0We expand our sales team to include more than the founders and senior staff. We make sure to keep our profit margins high and aim to sell to at least ten times as many customers as we did in Fit.<\/p><\/li><li><p data-block-id=\"f98c2d73-2361-4fa0-b953-ddfc211c80e1\"><strong>Peak.<\/strong> We grow our business 10x its current size. We drive consistent high revenue growth. And, we explore acquisition or merging options.<\/p><\/li><\/ol><p data-block-id=\"59ef2504-ee28-4d51-9966-5cc8c1c0347d\">\u00a0<\/p><p data-block-id=\"b2830acc-7292-4072-8ff1-b59902fdeebd\">You\u2019re crafting a legacy and a business. So, each stage is deliberate, each milestone crucial. These steps most successful businesses have gone through to be successful. By doing this same path, we learn a lot along the journey. And, skipping steps causes you to stumble.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3e83bf e-flex e-con-boxed e-con e-parent\" data-id=\"b3e83bf\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8caa04 elementor-widget elementor-widget-heading\" data-id=\"e8caa04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ethics, trust, value: The keys to modern positioning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538f641 elementor-widget elementor-widget-text-editor\" data-id=\"538f641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-block-id=\"513deffe-8682-4ab8-bf4f-fa09bd390d81\" data-pm-slice=\"1 1 []\">The \u201cused car salesman\u201d has a reputation for a reason. Tricking, hiding facts, pretending they care. You know the feeling and I do too.\u00a0<\/p><p data-block-id=\"a5fb4282-2088-4f6f-be14-b8e5a498c7a3\">This is like this because the used car salesman is an adversary. They\u2019re playing a game where they win and you lose.\u00a0<\/p><p data-block-id=\"26fc7121-65aa-4a30-bc28-0a7743aed6d0\">But here\u2019s the undeniable truth:<strong> Customer decisions control your revenue 100%. <\/strong>You can&#8217;t &#8220;clever advertise&#8221; or &#8220;pushy sell&#8221; a customer to spend their money<strong>.<\/strong> The decision, the power, all rests with them. And they\u2019ll only invest if they believe in the value you promise.<\/p><p data-block-id=\"61849fc0-5e81-4da0-a0fc-a4b1613e93ca\">And, furthermore, the world can see your actions. One act of deceit spreads online, damaging our reputations and eroding trust. A single negative review, a single disgruntled customer, can halt a business in its tracks.<\/p><p data-block-id=\"8e4bca3c-f078-4fe5-a87c-8689510c6ff8\">So, what\u2019s the way forward? You have to build win-win scenarios. No lose scenarios for your customers.<\/p><p data-block-id=\"79ba67f0-8b65-460b-942d-09dd602cbeeb\">You do this with:<\/p><p data-block-id=\"b4a3ae6e-9df8-4318-8373-77ab5ee16f34\"><strong>Ethics<\/strong>. Be transparent, even when the truth is inconvenient. Honor commitments, even when it\u2019s challenging. Focus on the customer\u2019s needs, even when there\u2019s a shortcut to profit. Be ethical. Treat others the way you want to be treated.\u00a0<\/p><p data-block-id=\"e9b43c10-2f49-48a2-8c02-223d5eb19c87\"><strong>Trust<\/strong>. Be consistent. Make promises, then deliver time and time again. And, through proof, build trust.<\/p><p data-block-id=\"8a1e0659-db30-4240-be56-2b28d01899cb\"><strong>Value:<\/strong>\u00a0Deliver value through the experience the customer has. No product sitting on a shelf delivers value. They\u2019re only valuable when used. You need to focus on the user experience, even if your product only affects part of it.\u00a0<\/p><p data-block-id=\"9c46f1ca-0d31-493e-b7ee-315b70901d20\">At the heart of our philosophy is a commitment to these principles. Businesses should stand tall, not in their achievements, but in their integrity. Trust, ethics, and value are our guiding beacon in a noisy world, leading to real success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Manifesto It&#8217;s sad to us when amazing products don&#8217;t succeed in the market, even with so much innovation. We often blame ourselves, thinking we created flawed or off-target creations. But that&#8217;s a misconception.\u00a0Every product, every solution, has its ideal customer waiting out there.\u00a0 The real obstacle?\u00a0 &#8220;Static.&#8221; Static is the noise in the market. It [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/232"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":28,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/232\/revisions"}],"predecessor-version":[{"id":2242,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/232\/revisions\/2242"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}