{"id":4508,"date":"2023-11-07T16:36:48","date_gmt":"2023-11-07T16:36:48","guid":{"rendered":"https:\/\/audienti.com\/?page_id=4508"},"modified":"2024-03-14T13:20:56","modified_gmt":"2024-03-14T13:20:56","slug":"pricing","status":"publish","type":"page","link":"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/pricing\/","title":{"rendered":"Pricing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4508\" class=\"elementor elementor-4508\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7343185f e-flex e-con-boxed e-con e-parent\" data-id=\"7343185f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1583fb elementor-widget elementor-widget-breadcrumbs\" data-id=\"4e1583fb\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce5a06b elementor-widget elementor-widget-heading\" data-id=\"5ce5a06b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Pricing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ded4489 elementor-widget elementor-widget-heading\" data-id=\"1ded4489\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Discussing the nuances of pricing, supply, and demand, we explore the psychology behind setting high prices for perceived value, creating a premium brand. Emphasizing strategic pricing stages for business growth.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71bb5d48 e-flex e-con-boxed e-con e-parent\" data-id=\"71bb5d48\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43506ff e-con-full e-flex e-con e-child\" data-id=\"43506ff\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e940c35 e-flex e-con-boxed e-con e-child\" data-id=\"6e940c35\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd8fb7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9cd8fb7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/course-outline\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-chevron-circle-left\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d791b9 elementor-widget elementor-widget-heading\" data-id=\"2d791b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3858b759 elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-widget elementor-widget-nav-menu\" data-id=\"3858b759\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-nav-menu.min.css\">\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-3858b759\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4525\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/\" class=\"elementor-item\">Start Here<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4711\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/whats-an-offer\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb What\u2019s an Offer?<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4789\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/jobs-to-be-done-constraints-and-situations\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb JTBD Overview &#8211; Situation, Constraints, Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5847\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/action-jtbd-constraints-and-situations\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb JTBD \u2013 Defining Situations and Constraints<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6296\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-situation-statement\/\" class=\"elementor-item\">\ud83e\udd16 Define the Situation Statement<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6309\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-constraints-statement\/\" class=\"elementor-item\">\ud83e\udd16 Define the Constraints Statement<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4798\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/job-definition\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Job Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5904\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/writing-a-job-definition\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Writing a Job Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6328\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-job-steps\/\" class=\"elementor-item\">\ud83e\udd16 Define the Job Steps<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4850\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/problems-of-the-job\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb The Problems of the Job<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6345\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-job-problems\/\" class=\"elementor-item\">\ud83e\udd16 Define the Job Problems<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5986\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/turning-problems-into-solutions-for-success\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Using Problems to Define Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4524\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/the-idealized-solution\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb The Idealized Solution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7621\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/job-solutions\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Creating Perfect Job Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7638\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/defining-customer-value\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Defining Customer Value<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7019\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-defining-an-ideal-solution\/\" class=\"elementor-item\">\ud83e\udd16 Defining an Ideal Solution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7040\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-scoring-ideal-solutions\/\" class=\"elementor-item\">\ud83e\udd16 Scoring Ideal Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4526\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/product-deliverables-and-bundling\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Product Deliverables and Bundling<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7744\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/solution-products\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Solution Products<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7767\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/solution-categories\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Solution Categories<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7778\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/the-bundle-mastering-offer-creation\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb The Bundle: Mastering Offer Creation<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7064\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-defining-deliverables\/\" class=\"elementor-item\">\ud83e\udd16 Defining Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7081\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-product-bundles-from-deliverables\/\" class=\"elementor-item\">\ud83e\udd16 Define Product Bundles from Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4527\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/pricing\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Establishing Pricing<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4528\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/scarcity-urgency-bonus-and-guarantee\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Scarcity, Urgency, Bonus and Guarantee<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7101\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/defining-the-offer-hierarchy\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Defining the Offer Hierarchy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4530\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/the-big-idea\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb The Big Idea<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4531\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/transformation\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Crafting the Transformation Document<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7118\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-our-transformation-document\/\" class=\"elementor-item\">\ud83e\udd16  Define our Transformation Document<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4532\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/key-messages-key-stages\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Key Messages, Key Stages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7135\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-customer-key-stages-key-messages\/\" class=\"elementor-item\">\ud83e\udd16 Define Customer Key Stages, Key Messages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7154\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-problem-key-stages-key-messages\/\" class=\"elementor-item\">\ud83e\udd16 Problem Key Stages, Key Messages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4533\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/landing-page\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Landing Page<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7173\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-write-the-landing-page\/\" class=\"elementor-item\">\ud83e\udd16 Write the Landing Page<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4534\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/execution-tips\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Execution Tips<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-3858b759\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4525\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/\" class=\"elementor-item\" tabindex=\"-1\">Start Here<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4711\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/whats-an-offer\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb What\u2019s an Offer?<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4789\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/jobs-to-be-done-constraints-and-situations\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb JTBD Overview &#8211; Situation, Constraints, Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5847\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/action-jtbd-constraints-and-situations\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb JTBD \u2013 Defining Situations and Constraints<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6296\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-situation-statement\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define the Situation Statement<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6309\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-constraints-statement\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define the Constraints Statement<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4798\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/job-definition\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Job Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5904\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/writing-a-job-definition\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Writing a Job Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6328\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-job-steps\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define the Job Steps<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4850\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/problems-of-the-job\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb The Problems of the Job<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6345\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-job-problems\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define the Job Problems<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5986\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/turning-problems-into-solutions-for-success\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Using Problems to Define Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4524\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/the-idealized-solution\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb The Idealized Solution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7621\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/job-solutions\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Creating Perfect Job Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7638\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/defining-customer-value\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Defining Customer Value<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7019\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-defining-an-ideal-solution\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Defining an Ideal Solution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7040\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-scoring-ideal-solutions\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Scoring Ideal Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4526\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/product-deliverables-and-bundling\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Product Deliverables and Bundling<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7744\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/solution-products\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Solution Products<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7767\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/solution-categories\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Solution Categories<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7778\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/the-bundle-mastering-offer-creation\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb The Bundle: Mastering Offer Creation<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7064\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-defining-deliverables\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Defining Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7081\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-product-bundles-from-deliverables\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define Product Bundles from Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4527\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/pricing\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Establishing Pricing<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4528\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/scarcity-urgency-bonus-and-guarantee\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Scarcity, Urgency, Bonus and Guarantee<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7101\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/defining-the-offer-hierarchy\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Defining the Offer Hierarchy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4530\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/the-big-idea\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb The Big Idea<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4531\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/transformation\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Crafting the Transformation Document<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7118\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-our-transformation-document\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16  Define our Transformation Document<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4532\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/key-messages-key-stages\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Key Messages, Key Stages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7135\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-customer-key-stages-key-messages\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define Customer Key Stages, Key Messages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7154\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-problem-key-stages-key-messages\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Problem Key Stages, Key Messages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4533\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/landing-page\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Landing Page<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7173\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-write-the-landing-page\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Write the Landing Page<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4534\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/execution-tips\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Execution Tips<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4732d elementor-widget elementor-widget-global elementor-global-8752 elementor-widget-template\" data-id=\"cc4732d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8630\" class=\"elementor elementor-8630\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c679bf8 e-flex e-con-boxed e-con e-child\" data-id=\"c679bf8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b937649 elementor-widget elementor-widget-heading\" data-id=\"3b937649\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>Tired of DIY?<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0cfa4d elementor-widget elementor-widget-text-editor\" data-id=\"1a0cfa4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\">William has taken multiple businesses from $0 to multi-million dollar run rates. He&#8217;s also exited 4 businesses successfully.<\/p><p style=\"text-align: center;\">Use this button below to learn more about Audienti&#8217;s go-to-market growth coaching services.<\/p><p style=\"text-align: center;\">It&#8217;s free, no pressure at all!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb53c80 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2eb53c80\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">See the offer<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3247f2cd e-con-full e-flex e-con e-child\" data-id=\"3247f2cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2b975b elementor-widget elementor-widget-video\" data-id=\"6a2b975b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/M5R77JdV2qQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fca8d3a e-flex e-con-boxed e-con e-child\" data-id=\"6fca8d3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38f17229 elementor-widget elementor-widget-button\" data-id=\"38f17229\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-product-bundles-from-deliverables\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-arrow-square-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Previous<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53288580 elementor-widget elementor-widget-button\" data-id=\"53288580\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/scarcity-urgency-bonus-and-guarantee\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-arrow-square-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Next<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446b149 elementor-widget elementor-widget-global elementor-global-8857 elementor-widget-template\" data-id=\"446b149\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7959\" class=\"elementor elementor-7959\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6cad6c hide-logged-in e-flex e-con-boxed e-con e-child\" data-id=\"3c6cad6c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50c8a051 e-flex e-con-boxed e-con e-child\" data-id=\"50c8a051\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77f4d4a0 elementor-widget elementor-widget-heading\" data-id=\"77f4d4a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Get an Audienti Growth Membership and gain access to AI coaching, private resources, and more.  <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1439a0 e-flex e-con-boxed e-con e-child\" data-id=\"4a1439a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-479676d8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"479676d8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/audienti.com\/users\/register\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Register for a Growth Membership<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d1a128 elementor-widget elementor-widget-heading\" data-id=\"42d1a128\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">It's $0 for now.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2dc6d5 elementor-widget elementor-widget-text-editor\" data-id=\"d2dc6d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Navigating the Pitfalls: The Strategic Shift from Second Cheapest to Lasting Value<\/strong> <br \/><br \/>In this insightful video, we deep-dive into the challenges of competitive pricing, particularly the hazards associated with being the second cheapest option in the market. VBo, our seasoned guide in the world of business, sheds light on the practicalities of this dilemma, emphasizing a more factual approach rather than a sales-driven one. Let&#8217;s break it down for you.<\/p><p><strong>The Dilemma: The Perils of Being the Second Cheapest<\/strong><\/p><p>VBo starts by addressing a common pitfall that many businesses fall into \u2013 the race to be the second cheapest. The problem here is not just about pricing; it&#8217;s about the perception and value that such a position communicates to your customers.<\/p><p><strong>The Mistake: Falling into the Trap<\/strong><\/p><p>The mistake, as VBo aptly puts it, is falling into the trap of being the second cheapest without a clear differentiation strategy. This position might seem appealing initially, but the real question arises: what value are you providing beyond just being affordable? This is where many businesses stumble.<\/p><p><strong>The Reason: No Advantage in Being Second Cheapest<\/strong><\/p><p>VBo provides a straightforward reason: there&#8217;s no inherent advantage in being the second cheapest. Unlike being the premium option where quality and exclusivity can justify a higher price, the second cheapest often lacks a compelling reason for customers to choose it over the cheapest option.<\/p><p><strong>The New Belief: Strive for Quality Over Cheapness<\/strong><\/p><p>The shift in belief is crucial \u2013 instead of racing to be the second cheapest, businesses should strive for quality over cheapness. VBo encourages businesses to focus on delivering real value, whether it&#8217;s in product features, customer service, or overall brand reliability.<\/p><p><strong>The Result: Building a Reputation for Value and Reliability<\/strong><\/p><p>The result of adopting this new belief is the building of a solid reputation for value and reliability. VBo points out that customers are willing to pay a bit more if they see real benefits in terms of quality, reliability, and overall customer experience. This reputation becomes a long-term asset for the business.<\/p><p><strong>The Next Step: Emphasize Quality in Marketing and Product Features<\/strong><\/p><p>Practical advice follows the insight. VBo suggests that the next step is to emphasize quality in both marketing and product features. This isn&#8217;t just about claiming to be high quality but demonstrating it through tangible features and customer-centric services.<\/p><p><strong>A Closer Look at the Relevance and Impact<\/strong><\/p><p>VBo wraps up the discussion by highlighting the relevance and impact of this approach. The relevance score is high, a 9 out of 10, indicating how crucial it is for businesses to understand the perils of being the second cheapest. The viral potential is also notable, scoring an 8 out of 10, as this pragmatic advice can resonate widely among businesses seeking sustainable growth.<\/p><p>In essence, this video provides a pragmatic, factual, and insightful guide for businesses at all stages. It serves as a wakeup call for those tempted to join the race for being the second cheapest and offers a strategic shift towards a more sustainable and value-driven business model.<\/p><p>With this newfound understanding, businesses can now navigate the competitive landscape with a clear focus on quality, setting themselves apart from the pitfalls of being the second cheapest. This video isn&#8217;t just a guide; it&#8217;s a practical roadmap for businesses aiming to build lasting value and reliability in the eyes of their customers.<!-- notionvc: 382f4194-a622-4e21-9738-b718a1bdc1c1 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discussing the nuances of pricing, supply, and demand, we explore the psychology behind setting high prices for perceived value, creating a premium brand. 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