{"id":4514,"date":"2023-11-07T16:43:07","date_gmt":"2023-11-07T16:43:07","guid":{"rendered":"https:\/\/audienti.com\/?page_id=4514"},"modified":"2024-03-14T13:25:09","modified_gmt":"2024-03-14T13:25:09","slug":"the-big-idea","status":"publish","type":"page","link":"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/the-big-idea\/","title":{"rendered":"The Big Idea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4514\" class=\"elementor elementor-4514\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6058d614 e-flex e-con-boxed e-con e-parent\" data-id=\"6058d614\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6650f53c elementor-widget elementor-widget-breadcrumbs\" data-id=\"6650f53c\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d7a270 elementor-widget elementor-widget-heading\" data-id=\"64d7a270\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The Big Idea<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a761c8d elementor-widget elementor-widget-heading\" data-id=\"5a761c8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Embrace audacity with the big idea\u2014your central beneficial promise. Craft a compelling and unique mechanism to overcome skepticism, fueling curiosity and setting the stage for transformative customer experiences.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e2d77ac e-flex e-con-boxed e-con e-parent\" data-id=\"5e2d77ac\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68babf40 e-con-full e-flex e-con e-child\" data-id=\"68babf40\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4e084f1c e-flex e-con-boxed e-con e-child\" data-id=\"4e084f1c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5737cc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3f5737cc\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/course-outline\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fad fa-chevron-circle-left\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52397279 elementor-widget elementor-widget-heading\" data-id=\"52397279\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Table of Contents<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c738bb elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-widget elementor-widget-nav-menu\" data-id=\"30c738bb\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-nav-menu.min.css\">\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-30c738bb\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4525\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/\" class=\"elementor-item\">Start Here<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4711\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/whats-an-offer\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb What\u2019s an Offer?<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4789\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/jobs-to-be-done-constraints-and-situations\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb JTBD Overview &#8211; Situation, Constraints, Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5847\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/action-jtbd-constraints-and-situations\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb JTBD \u2013 Defining Situations and Constraints<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6296\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-situation-statement\/\" class=\"elementor-item\">\ud83e\udd16 Define the Situation Statement<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6309\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-constraints-statement\/\" class=\"elementor-item\">\ud83e\udd16 Define the Constraints Statement<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4798\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/job-definition\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Job Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5904\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/writing-a-job-definition\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Writing a Job Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6328\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-job-steps\/\" class=\"elementor-item\">\ud83e\udd16 Define the Job Steps<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4850\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/problems-of-the-job\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb The Problems of the Job<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6345\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-job-problems\/\" class=\"elementor-item\">\ud83e\udd16 Define the Job Problems<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5986\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/turning-problems-into-solutions-for-success\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Using Problems to Define Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4524\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/the-idealized-solution\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb The Idealized Solution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7621\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/job-solutions\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Creating Perfect Job Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7638\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/defining-customer-value\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Defining Customer Value<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7019\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-defining-an-ideal-solution\/\" class=\"elementor-item\">\ud83e\udd16 Defining an Ideal Solution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7040\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-scoring-ideal-solutions\/\" class=\"elementor-item\">\ud83e\udd16 Scoring Ideal Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4526\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/product-deliverables-and-bundling\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Product Deliverables and Bundling<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7744\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/solution-products\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Solution Products<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7767\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/solution-categories\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Solution Categories<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7778\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/the-bundle-mastering-offer-creation\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb The Bundle: Mastering Offer Creation<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7064\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-defining-deliverables\/\" class=\"elementor-item\">\ud83e\udd16 Defining Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7081\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-product-bundles-from-deliverables\/\" class=\"elementor-item\">\ud83e\udd16 Define Product Bundles from Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4527\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/pricing\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Establishing Pricing<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4528\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/scarcity-urgency-bonus-and-guarantee\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Scarcity, Urgency, Bonus and Guarantee<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7101\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/defining-the-offer-hierarchy\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Defining the Offer Hierarchy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4530\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/the-big-idea\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb The Big Idea<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4531\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/transformation\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Crafting the Transformation Document<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7118\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-our-transformation-document\/\" class=\"elementor-item\">\ud83e\udd16  Define our Transformation Document<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4532\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/key-messages-key-stages\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Key Messages, Key Stages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7135\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-customer-key-stages-key-messages\/\" class=\"elementor-item\">\ud83e\udd16 Define Customer Key Stages, Key Messages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7154\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-problem-key-stages-key-messages\/\" class=\"elementor-item\">\ud83e\udd16 Problem Key Stages, Key Messages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4533\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/landing-page\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Landing Page<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7173\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-write-the-landing-page\/\" class=\"elementor-item\">\ud83e\udd16 Write the Landing Page<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4534\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/execution-tips\/\" class=\"elementor-item\">\ud83e\uddd1\u200d\ud83c\udfeb Execution Tips<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-30c738bb\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4525\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/\" class=\"elementor-item\" tabindex=\"-1\">Start Here<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4711\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/whats-an-offer\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb What\u2019s an Offer?<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4789\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/jobs-to-be-done-constraints-and-situations\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb JTBD Overview &#8211; Situation, Constraints, Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5847\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/action-jtbd-constraints-and-situations\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb JTBD \u2013 Defining Situations and Constraints<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6296\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-situation-statement\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define the Situation Statement<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6309\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-constraints-statement\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define the Constraints Statement<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4798\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/job-definition\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Job Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5904\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/writing-a-job-definition\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Writing a Job Definition<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6328\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-job-steps\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define the Job Steps<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4850\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/problems-of-the-job\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb The Problems of the Job<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-6345\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-the-job-problems\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define the Job Problems<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5986\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/turning-problems-into-solutions-for-success\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Using Problems to Define Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4524\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/the-idealized-solution\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb The Idealized Solution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7621\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/job-solutions\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Creating Perfect Job Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7638\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/defining-customer-value\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Defining Customer Value<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7019\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-defining-an-ideal-solution\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Defining an Ideal Solution<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7040\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-scoring-ideal-solutions\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Scoring Ideal Solutions<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4526\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/product-deliverables-and-bundling\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Product Deliverables and Bundling<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7744\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/solution-products\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Solution Products<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7767\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/solution-categories\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Solution Categories<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7778\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/fit\/the-bundle-mastering-offer-creation\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb The Bundle: Mastering Offer Creation<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7064\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-defining-deliverables\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Defining Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7081\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-product-bundles-from-deliverables\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define Product Bundles from Deliverables<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4527\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/pricing\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Establishing Pricing<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4528\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/scarcity-urgency-bonus-and-guarantee\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Scarcity, Urgency, Bonus and Guarantee<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7101\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/defining-the-offer-hierarchy\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Defining the Offer Hierarchy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4530\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/the-big-idea\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb The Big Idea<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4531\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/transformation\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Crafting the Transformation Document<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7118\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-our-transformation-document\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16  Define our Transformation Document<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4532\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/key-messages-key-stages\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Key Messages, Key Stages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7135\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-define-customer-key-stages-key-messages\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Define Customer Key Stages, Key Messages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7154\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-problem-key-stages-key-messages\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Problem Key Stages, Key Messages<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4533\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/landing-page\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Landing Page<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-7173\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/ai-write-the-landing-page\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\udd16 Write the Landing Page<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4534\"><a href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/execution-tips\/\" class=\"elementor-item\" tabindex=\"-1\">\ud83e\uddd1\u200d\ud83c\udfeb Execution Tips<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a59f78 elementor-widget elementor-widget-global elementor-global-8752 elementor-widget-template\" data-id=\"0a59f78\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8630\" class=\"elementor elementor-8630\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c679bf8 e-flex e-con-boxed e-con e-child\" data-id=\"c679bf8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b937649 elementor-widget elementor-widget-heading\" data-id=\"3b937649\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>Tired of DIY?<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0cfa4d elementor-widget elementor-widget-text-editor\" data-id=\"1a0cfa4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: center;\">William has taken multiple businesses from $0 to multi-million dollar run rates. He&#8217;s also exited 4 businesses successfully.<\/p><p style=\"text-align: center;\">Use this button below to learn more about Audienti&#8217;s go-to-market growth coaching services.<\/p><p style=\"text-align: center;\">It&#8217;s free, no pressure at all!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb53c80 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2eb53c80\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">See the offer<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4914d27f e-con-full e-flex e-con e-child\" data-id=\"4914d27f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6323f0ea elementor-widget elementor-widget-video\" data-id=\"6323f0ea\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9LaIu9CJ0tA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64aa2ad0 e-flex e-con-boxed e-con e-child\" data-id=\"64aa2ad0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4000854 elementor-widget elementor-widget-button\" data-id=\"4000854\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/defining-the-offer-hierarchy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-arrow-square-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Previous<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab98d29 elementor-widget elementor-widget-button\" data-id=\"ab98d29\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/audienti.com\/resources\/demand-side-growth\/offer\/transformation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fad fa-arrow-square-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Next<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c40bd7 elementor-widget elementor-widget-global elementor-global-8857 elementor-widget-template\" data-id=\"4c40bd7\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7959\" class=\"elementor elementor-7959\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6cad6c hide-logged-in e-flex e-con-boxed e-con e-child\" data-id=\"3c6cad6c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50c8a051 e-flex e-con-boxed e-con e-child\" data-id=\"50c8a051\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77f4d4a0 elementor-widget elementor-widget-heading\" data-id=\"77f4d4a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Get an Audienti Growth Membership and gain access to AI coaching, private resources, and more.  <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1439a0 e-flex e-con-boxed e-con e-child\" data-id=\"4a1439a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-479676d8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"479676d8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/audienti.com\/users\/register\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Register for a Growth Membership<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d1a128 elementor-widget elementor-widget-heading\" data-id=\"42d1a128\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">It's $0 for now.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7211fb6 elementor-widget elementor-widget-text-editor\" data-id=\"7211fb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Exploring the Importance of Strong Ideas<\/strong><\/p><p>The video presents a comprehensive view of the critical role played by impactful and compelling ideas in various industries. It strongly advocates for the creation of standout concepts that are both intriguing and uniquely identifiable.<\/p><p>At its core, the video revolves around the concept of the &#8216;big idea,&#8217; emphasizing the amalgamation of a promising notion with a distinct and exclusive approach. It stresses the necessity of concise yet engaging ideas that distinctly represent your brand. Real-life applications such as the &#8216;4-Hour Work Week&#8217; and &#8216;P90X&#8217; are utilized to showcase effective implementation strategies.<\/p><p>Key Insights from the Video:<\/p><ol><li><strong>Crafting an Engaging Big Idea:<\/strong> Embrace a central promise coupled with a distinctive method to effectively captivate and educate.<\/li><li><strong>Addressing Skepticism:<\/strong> Showcase a unique approach to pique curiosity and encourage scrutiny of your idea&#8217;s validity.<\/li><li><strong>Developing a Unique Concept:<\/strong> Creating a distinct and ownable concept tied to your offerings to stand out in a crowded market.<\/li><li><strong>Strategic Positioning of Your Idea:<\/strong> Aligning your idea with customer needs and core strengths for maximum impact and resonance.<\/li><li><strong>Translating Idea into Action:<\/strong> Developing a well-structured plan to translate your concept into practical steps for seamless execution and tangible outcomes.<\/li><\/ol><p>These practical insights serve as a comprehensive guide for entrepreneurs, marketers, and innovators seeking to ideate, position, and execute impactful ideas across diverse industries.<!-- notionvc: 6f4b8432-5a6e-4bc0-ae72-0b7693dbbf79 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Embrace audacity with the big idea\u2014your central beneficial promise. Craft a compelling and unique mechanism to overcome skepticism, fueling curiosity and setting the stage for transformative customer experiences.<\/p>\n","protected":false},"author":2,"featured_media":4585,"parent":4502,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/4514"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=4514"}],"version-history":[{"count":44,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/4514\/revisions"}],"predecessor-version":[{"id":9126,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/4514\/revisions\/9126"}],"up":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/pages\/4502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/4585"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=4514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=4514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=4514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}