{"id":1918,"date":"2015-06-04T19:18:00","date_gmt":"2015-06-04T19:18:00","guid":{"rendered":"https:\/\/audienti.com\/?p=1918"},"modified":"2023-10-19T21:15:12","modified_gmt":"2023-10-19T21:15:12","slug":"shine-bright-like-a-diamond-the-4cs-of-content-marketing","status":"publish","type":"post","link":"https:\/\/audienti.com\/shine-bright-like-a-diamond-the-4cs-of-content-marketing\/","title":{"rendered":"Shine Bright Like a Diamond: The 4Cs of Content Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1918\" class=\"elementor elementor-1918\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1da5e3e1 e-flex e-con-boxed e-con e-parent\" data-id=\"1da5e3e1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31c69c96 e-flex e-con-boxed e-con e-child\" data-id=\"31c69c96\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12cf9e61 elementor-widget elementor-widget-heading\" data-id=\"12cf9e61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Shine Bright Like a Diamond: The 4Cs of Content Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c544873 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"5c544873\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c36990\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/author\/quin\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tQuin Woodward-Pu\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0ee551c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/2015\/06\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 4, 2015<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be697a2 e-flex e-con-boxed e-con e-parent\" data-id=\"be697a2\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a37a0ac e-con-full e-flex e-con e-child\" data-id=\"a37a0ac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47b5b9a6 elementor-widget elementor-widget-text-editor\" data-id=\"47b5b9a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"elementor-element elementor-element-a7e96e8 e-con-full e-flex e-con e-parent\" data-id=\"a7e96e8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\"><div class=\"elementor-element elementor-element-d033be5 elementor-widget elementor-widget-theme-post-content\" data-id=\"d033be5\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\"><div class=\"elementor-widget-container\"><p>Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning if you want it to elicit the \u2018calls to action\u2019 you desire-whether that\u2019s consumer buying, social following\/sharing, or enhanced brand awareness. But getting on the radar of your target audience requires a strategic and creative marketing plan.<\/p><h2 class=\"wp-block-heading\"><strong>Back to Basics<\/strong><\/h2><p>Sometimes it\u2019s necessary to get back to basics when developing a new marketing strategy or reinvigorating an existing one. We\u2019re all familiar with the four \u2018P\u2019s of marketing:\u00a0<em>product, price, place, and promotion<\/em>. These pillars make up the foundation of any solid Marketing 101 plan.<\/p><p>However, within the ever-evolving marketing landscape, the 4Ps often don\u2019t provide us with the breadth and depth of guidance that we need to really\u00a0reach and engage\u00a0audiences-creating room for the consumer model to take center stage. In our\u00a0hyper-digital, and social media-driven world, we have seen a shift toward consumer-centric marketing and the benefits to be reaped from such a\u00a0strategic approach\u00a0that appeals to their wants and needs.<\/p><h2 class=\"wp-block-heading\"><strong>The 4Cs of Marketing<\/strong><\/h2><p>At the core of consumer-centric marketing methods are the four \u2018C\u2019s:\u00a0<em>consumer, cost, convenience, communication<\/em>. Whether your business is in the initial stage of designing a marketing framework, trying a new strategy, or assessing an existing marketing plan, the 4Cs can serve as a regular checkpoint to ensure you\u2019re meeting the goals of your business. As digital technology continues to transform the way consumers interact with content and media online, businesses-both small and large-must be able to adapt and leverage their communications and marketing efforts accordingly, so they aren\u2019t left in the digital marketing dust.<\/p><p>The 4Cs of marketing have surprising parallels to the 4Cs of diamonds:\u00a0<em>cut, carat, color, clarity<\/em>. The 4Cs are the benchmarks used in determining a diamond\u2019s cost and value, but above all, the most important considerations stem from the view of the lucky one who will be flaunting the ice-and similarly, it\u2019s a marketing essential to keep the preferences of the end-user in mind. Using a consumer-centric approach within\u00a0marketing campaign can help your business\u00a0<em>outshine the rest<\/em>.<\/p><h2 class=\"wp-block-heading\"><strong>24-Carat Content<\/strong><\/h2><p>\u201cContent is king\u201d continues to resound in today\u2019s marketing trends, highlighting the essence\u00a0of content marketing in most current marketing schemes. Constantly generating new and engaging content can be like finding a diamond in the rough, so a planned content marketing strategy is important for ensuring that you\u2019re getting the best ROI for the content you curate.<\/p><p>Consider these 4Cs of marketing in order to produce quality-rich content that draws consumers toward valuable \u2018calls to action\u2019 that generate inbound leads.<\/p><p><strong>Consumer (Cut):<\/strong>\u00a0For a brand that illuminates among markets and enlightens a broad spectrum of audiences, it is essential to consider the first C of marketing-<em>consumer<\/em>. The consumer is the most complex and important consideration, as it directly affects its counterparts.<\/p><p>Think of \u2018consumers\u2019 like you think of the \u2018cut\u2019 of a diamond-there is no single \u201ccookie-cutter\u201d audience, but rather numerous, unique consumer groups that respond to and have varying degrees of susceptibility to marketing efforts. This is why it is important to design marketing initiatives with specified audiences in mind, and to constantly assess and adjust strategic planning toward their preferences as technology, trends, and targets change.<\/p><p>Targeted marketing requires taking a look at your different audiences to develop content and communications that cater to the unique characteristics of each type of audience.<\/p><p><strong>Cost (Carat):\u00a0<\/strong><em>Cost<\/em>\u00a0is another important element to consider in framing your marketing approach, both in terms of price and perceived value. Taking the costs into consideration is important so that you are planning the price of your products or services based on the consumer, and not vice versa.\u00a0The perceived value by specific audiences for your products\/services directly affects how consumers interact with your brand.<\/p><p><strong>Convenience (Color):\u00a0<\/strong>They say that beauty lies in the eye of the beholder \u2026 and when it comes to\u00a0<em>convenience<\/em>, this statement rings especially true.<\/p><p>In the\u00a0fast-paced world we live in, time is of the essence-a convenient product\/service is a valuable one, and consumers perceive value based on personal preferences and backgrounds. Knowing how the target audiences prefer to receive content and purchase products\/services guarantees more effective marketing and more convenient buying.<\/p><p><strong>Communication (Clarity):\u00a0<\/strong>Effective\u00a0<em>communication<\/em>\u00a0is vital to a successful marketing plan. Considering your target audience is important when choosing the type and mode of communication, channel, style, and other aspects of engagement.<\/p><p>Targeted content opens up the lines of communication, and builds consumer confidence that drives sales. Communications should also be interactive and creative, and this is where social media is a powerful communication tool. Clarity is just as important to the quality of a diamond as it is to engage consumers to make your branded marketing shine, it has to reach far and be relevant to a broad spectrum of audiences.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f08395d e-con-full e-flex e-con e-child\" data-id=\"f08395d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-103c165 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-3983 elementor-widget-call-to-action\" data-id=\"103c165\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to supercharge your go-to-market strategy?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover our consulting, training, and software for go-to-market growth businesses. Click below to transform your approach and drive growth today!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\tDiscover here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning if you want it to elicit the \u2018calls to action\u2019 you desire-whether that\u2019s consumer buying, social following\/sharing, or enhanced brand awareness. But getting on the radar of your target audience requires a strategic and creative [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/1918"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=1918"}],"version-history":[{"count":8,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/1918\/revisions"}],"predecessor-version":[{"id":4027,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/1918\/revisions\/4027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/3910"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=1918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=1918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=1918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}