{"id":1924,"date":"2015-01-13T10:00:04","date_gmt":"2015-01-13T10:00:04","guid":{"rendered":"https:\/\/audienti.com\/?p=1924"},"modified":"2023-10-19T20:58:56","modified_gmt":"2023-10-19T20:58:56","slug":"one-to-one-marketing-introduction","status":"publish","type":"post","link":"https:\/\/audienti.com\/one-to-one-marketing-introduction\/","title":{"rendered":"An Introduction to 1:1 Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1924\" class=\"elementor elementor-1924\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a311dae e-flex e-con-boxed e-con e-parent\" data-id=\"2a311dae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54f22337 e-flex e-con-boxed e-con e-child\" data-id=\"54f22337\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1d8370 elementor-widget elementor-widget-heading\" data-id=\"5f1d8370\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">An Introduction to 1:1 Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ba72be elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"78ba72be\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c36990\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/author\/quin\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tQuin Woodward-Pu\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0ee551c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/2015\/01\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 13, 2015<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ae2726 e-flex e-con-boxed e-con e-parent\" data-id=\"0ae2726\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18939ba e-con-full e-flex e-con e-child\" data-id=\"18939ba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45b8cd46 elementor-widget elementor-widget-text-editor\" data-id=\"45b8cd46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>It seems like every few months there\u2019s a new trend in digital marketing. While 1:1 Marketing is trending, it\u2019s not going anywhere, and we can\u2019t get enough of it. Here is an approach that puts customer service and the customer\u2019s experience at the top of the marketing priority totem pole. If you\u2019re a B2B company, pay close attention. Zoom into the behavior and metrics of each individual and the results will positively impact your reputation and sales.<\/p><h2>What is this 1:1 Marketing everyone is talking about?<\/h2><p>Before we delve into the highlights of 1:1 Marketing, let\u2019s start with the basics.\u00a0<a href=\"http:\/\/searchcrm.techtarget.com\/definition\/one-to-one-marketing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">TechTarget<\/a>\u00a0crafted an on-point definition: \u201cOne-to-one marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers.\u201d<\/p><p>The operative phrase here is \u201ccustomer relationship.\u201d As a marketer, it\u2019s in your best interest to have as crystal clear an understanding of your customers\u2019 needs as possible. The more you understand your target audience, the better suited you\u2019ll be to hand them content that makes them successful. The second you stop seeing your clients as individuals you risk compromising that relationship.<\/p><p><em>[Tweet \u201cEach customer is different, their needs are different, their pain points are different.\u201d via @danielnewmanuv]<\/em><\/p><p>\u201cPeople buy from people they like. People buy from companies they like. There\u2019s no easy button for this, but it\u2019s not hard. You just need to care enough to want to build relationships,\u201d explains Daniel Newman in a forbes.com article entitled\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/danielnewman\/2014\/10\/21\/b2b-marketing-must-focus-on-11\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">B2B Marketing Must Focus on 1:1<\/a>.<\/p><p>Treat other companies the way you would want to be treated. If you are listening to relevant conversations across all channels and come across a business in need, help them out! Impart your expertise, even if it won\u2019t directly result in a sale. The long-term effects will show as you position yourself as a thought leader and a company that cares.<\/p><h2>How to become a 1:1 Marketing Pro<\/h2><p>Embracing 1:1 Marketing may be a new concept to you, but that doesn\u2019t mean it has to be a challenge. By looking at your customer base and respective data under a microscope, you can more easily identify the channels that render the best leads and the content that brings them to your doorstep.<\/p><p>In an equally helpful article on\u00a0<a href=\"http:\/\/www.business2community.com\/big-data\/big-data-omni-channel-pave-way-11-marketing-01083794\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">B2B Community, Big Data And Omni-Channel Pave The Way For 1:1 Marketing<\/a>, Newman notes, \u201cIn today\u2019s B2B marketing world, personalization of customer data will let marketers build actionable strategies. After the data is filtered and presented in a consumable way, the marketers can use it optimally to create winning plans that will drive better sales and give them bigger returns on investment.\u201d<\/p><p>You should be constantly evaluating your data on a smaller scale. If you aren\u2019t generating leads on your social channels, don\u2019t blame the medium. Fix your content and listen to what your customers are asking for. The effort you put into paying attention to your leads as people will show in long-term relationships based upon trust and human touch that unfortunately is absent in many business interactions.<\/p><p>\u201cOne-to-one marketing seeks to reinvent marketing with the personal touch absent from many modern business interactions,\u201d explains Margaret Rouse for\u00a0<a href=\"http:\/\/searchcrm.techtarget.com\/definition\/one-to-one-marketing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">TechTarget<\/a>.<\/p><p>Take advantage of all of the digital tools available. Email marketing and content marketing are just two examples of assets marketers have to listen carefully and hone personalized outreach. Don\u2019t skimp on getting personal. Ultimately, 1:1 Marketing will set your business apart from the competition and will leave you with highly qualified leads and lasting business relationships.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acabb97 e-con-full e-flex e-con e-child\" data-id=\"acabb97\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d986bc elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-3983 elementor-widget-call-to-action\" data-id=\"4d986bc\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to supercharge your go-to-market strategy?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover our consulting, training, and software for go-to-market growth businesses. Click below to transform your approach and drive growth today!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\tDiscover here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It seems like every few months there\u2019s a new trend in digital marketing. While 1:1 Marketing is trending, it\u2019s not going anywhere, and we can\u2019t get enough of it. Here is an approach that puts customer service and the customer\u2019s experience at the top of the marketing priority totem pole. If you\u2019re a B2B company, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/1924"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=1924"}],"version-history":[{"count":8,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/1924\/revisions"}],"predecessor-version":[{"id":4015,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/1924\/revisions\/4015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/3918"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=1924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=1924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=1924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}