{"id":2037,"date":"2014-12-23T10:00:31","date_gmt":"2014-12-23T10:00:31","guid":{"rendered":"https:\/\/audienti.com\/?p=2037"},"modified":"2023-10-19T20:56:59","modified_gmt":"2023-10-19T20:56:59","slug":"competitor-research","status":"publish","type":"post","link":"https:\/\/audienti.com\/competitor-research\/","title":{"rendered":"Top 7 Competitor Research Tools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2037\" class=\"elementor elementor-2037\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4a66c e-flex e-con-boxed e-con e-parent\" data-id=\"ab4a66c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4149195c e-flex e-con-boxed e-con e-child\" data-id=\"4149195c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcb9587 elementor-widget elementor-widget-heading\" data-id=\"3dcb9587\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Top 7 Competitor Research Tools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38510c7 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"38510c7\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c36990\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/author\/quin\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tQuin Woodward-Pu\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0ee551c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/2014\/12\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 23, 2014<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1b7e9b e-flex e-con-boxed e-con e-parent\" data-id=\"f1b7e9b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e89f305 e-con-full e-flex e-con e-child\" data-id=\"e89f305\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-502c0e2b elementor-widget elementor-widget-text-editor\" data-id=\"502c0e2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A marketer\u2019s job is dynamic, demanding, and dependent on having a constant eye on your competitor research. Understanding and predicting industry trends is important, but maintaining your knowledge about the competition is even more so. Your competitors are wading in the same pool, so it\u2019s your job to fish delicately for the right leads and to position your company be found by your target audience.\u00a0<a class=\"rank-math-link\" title=\"How to Spy on Competitors\" href=\"https:\/\/audienti.com\/spy-on-competitors\/\">Competitor analysis<\/a>\u00a0entails researching SEO, social media, PPC, and AdWords tactics.<\/p><p>As written in an article on entrepreneurial-insights.com,\u00a0<a class=\"rank-math-link\" href=\"https:\/\/www.entrepreneurial-insights.com\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"nofollow noopener\">How to Perform Competitor Analysis<\/a>, \u201c\u2026conventional environmental scanning puts many such establishments at risk of hazardous competitive blindspots owing to their lacking in healthy competitor analysis (CA). Knowledge of how to carry out this analysis properly will help you devise strategies to seize market share from your competitors.\u201d<\/p><p>Given all of the factors that play into thorough competitive research, we\u2019ve compiled 7 of our favorite competitor research tools. Using these tools will enlighten your stance on what makes your competitors successful and the area where your business can thrive. With the prevalence of tools that can aid you to outrank your competition, you have no business to not improve your business.<\/p><h2 class=\"wp-block-heading\">1.\u00a0<a href=\"https:\/\/www.alexa.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Alexa.com<\/a>\u00a0by Amazon<\/h2><p>The forefront of your competitor analysis should to understanding where your website ranks in comparison and measuring your traffic and website activity. Alexa\u2019s site comparison tool makes it easy to rank your site against up to 9 competitors.<\/p><ul><li>Compare historical traffic trends, visitor engagement, and traffic sources<\/li><li>Receive detailed analytics including audience demographics and bounce rate<\/li><\/ul><h2 class=\"wp-block-heading\">2.\u00a0<a href=\"https:\/\/spyonweb.com\/\" target=\"_blank\" rel=\"nofollow noopener\">SpyonWeb<\/a><\/h2><p>This\u00a0<a class=\"rank-math-link\" href=\"https:\/\/audienti.com\/reddit-marketing\/\">research tool\u00a0<\/a>is a must-have for marketers who want to know the inner depths of their competitor\u2019s online activity. SpyOnWeb will search for websites owned by the same company and provide page rank and IP address. In a review, ShopifyNation suggests to \u201cUse it to find additional domains that are used by the same owner; sometimes you can find landing pages hosted on separate domains.\u201d<\/p><h2 class=\"wp-block-heading\">3.\u00a0<a href=\"https:\/\/simplymeasured.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Simply Measured<\/a><\/h2><p>This social media measurement software provides in-depth social media analysis reports to keep your social presence strong and effective. You can easily compare the competition social media reach and influence, and use it as a benchmark for your own social activity. Check out a sample report\u00a0<a class=\"rank-math-link\" href=\"https:\/\/app.simplymeasured.com\/viewer\/2i7ewacc2ca8cxswxsgmiy8vbhf2mp\/1354326\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>.<\/p><h2 class=\"wp-block-heading\">4.\u00a0<a href=\"https:\/\/www.spyfu.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Spyfu<\/a><\/h2><p>Analyzing the success, or lack thereof, of your competitor\u2019s AdWords and SEO techniques makes Spyfu an invaluable tool for your analysis. Gather intel into how much your competitors are spending on their campaigns and for which keywords they\u2019re ranking. Before you invest time and money into optimizing your content for a keyword, this tool will show you which other companies you\u2019re up against.<\/p><h2 class=\"wp-block-heading\">5. Campaign Planner by Bing Ads<\/h2><p>Newly launched by Bing Ads, their Campaign Planner feature allows the user to choose specific industry verticals and review the competition\u2019s ad coverage, industry benchmarks and keyword results. A September 18th SearchengineLand\u00a0<a class=\"rank-math-link\" href=\"https:\/\/searchengineland.com\/bing-ads-launches-campaign-planner-packed-competitive-data-keyword-insights-203542\" target=\"_blank\" rel=\"nofollow noopener\">article<\/a>\u00a0by Ginny Marvin explains, Campaign Planner offers marketplace insights including search traffic trending and forecasting data, industry benchmarks, competitor performance and keyword suggestions.\u201d<\/p><h2 class=\"wp-block-heading\">6.\u00a0<a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"nofollow noopener\">SEMrush<\/a><\/h2><p>This platform has a handful of tools, including ones that identify the keywords used by your competition and the websites linking to your competition. An exciting new tool (still in beta) is their Position Tracking. Per their website, Position tracking is available for you to monitor any daily changes in the positions of your competitors for organic and Adwords keywords in Google.\u201d<\/p><h2 class=\"wp-block-heading\">7.\u00a0<a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"nofollow noopener\">Screaming Frog SEO Spider<\/a><\/h2><p>If you want your onsite SEO to beat out that of your competitor\u2019s, you\u2019ll want to download this UK-based desktop program. The ability to export SEO intel about a website into an Excel is ideal for relaying recommendations to your website developer. As explained on their homepage, It\u2019s particularly good for analyzing medium to large sites where manually checking every page would be extremely labour intensive (or impossible!) and where you can easily miss a redirect, meta refresh or duplicate page issue.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bf07d0 e-con-full e-flex e-con e-child\" data-id=\"9bf07d0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc0da7 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-3983 elementor-widget-call-to-action\" data-id=\"8bc0da7\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to supercharge your go-to-market strategy?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover our consulting, training, and software for go-to-market growth businesses. Click below to transform your approach and drive growth today!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\tDiscover here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A marketer\u2019s job is dynamic, demanding, and dependent on having a constant eye on your competitor research. Understanding and predicting industry trends is important, but maintaining your knowledge about the competition is even more so. Your competitors are wading in the same pool, so it\u2019s your job to fish delicately for the right leads and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/2037"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=2037"}],"version-history":[{"count":8,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/2037\/revisions"}],"predecessor-version":[{"id":4012,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/2037\/revisions\/4012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/3920"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=2037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=2037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=2037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}