{"id":2055,"date":"2015-12-07T19:34:42","date_gmt":"2015-12-07T19:34:42","guid":{"rendered":"https:\/\/audienti.com\/?p=2055"},"modified":"2023-10-19T21:33:16","modified_gmt":"2023-10-19T21:33:16","slug":"spy-on-your-competitors-adopting-winning-strategies","status":"publish","type":"post","link":"https:\/\/audienti.com\/spy-on-your-competitors-adopting-winning-strategies\/","title":{"rendered":"Spy on Your Competitors: Adopting Winning Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2055\" class=\"elementor elementor-2055\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af43629 e-flex e-con-boxed e-con e-parent\" data-id=\"1af43629\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3eb61af1 e-flex e-con-boxed e-con e-child\" data-id=\"3eb61af1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe895d elementor-widget elementor-widget-heading\" data-id=\"ffe895d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Spy on Your Competitors: Adopting Winning Strategies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25660ad9 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"25660ad9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c36990\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/author\/quin\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tQuin Woodward-Pu\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0ee551c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/2015\/12\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 7, 2015<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10a18a4 e-flex e-con-boxed e-con e-parent\" data-id=\"10a18a4\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e4753a e-con-full e-flex e-con e-child\" data-id=\"4e4753a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36fd7fef elementor-widget elementor-widget-text-editor\" data-id=\"36fd7fef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Our growth hacker wrote the thorough and extensive guide \u201c<a href=\"https:\/\/audienti.com\/spy-on-your-competitors-adopting-winning-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Spy on Your Competitors\u00a0<\/a>.\u201d In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing.<\/p><p>But now what?<\/p><p>Having a competitive analysis means not just knowing what your competitors are doing, but also how to weaponize your data against them. While some\u00a0<a href=\"https:\/\/audienti.com\/competitor-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">competitive analysis tools<\/a>\u00a0provide you with a snapshot of your competitor\u2019s social media performance, they don\u2019t connect the dots between their winning strategies and digital evangelists.<\/p><p>Here are the best ways to make use of your competitive intelligence:<\/p><p>\u00a0<\/p><h3>1. Determine\u00a0which pieces of content your competitors created that are performing the best<\/h3><p>If your content marketing strategy isn\u2019t working, simply pumping out more blog posts won\u2019t get you better results.\u00a0<a href=\"https:\/\/audienti.com\/competitor-activity\/\" target=\"_blank\" rel=\"noopener noreferrer\">Competitive intelligence<\/a>\u00a0should tell you what kinds of content\u2013blogs, videos, infographics, or photos, for example\u2013your competitors are using, and what kind works best for them.<\/p><p>For example, last Friday you saw them post a viral cat video that garnered 500 likes. But you can\u2019t just post curated cat videos forever. There\u2019s a good chance a cat video will perform better on a Friday than, say, a Tuesday. Take a look at how many backlinks your competitor\u2019s blog post from earlier that week earned, and compare it against your own. If your Monday infographics aren\u2019t getting the traction you expected, take a peek at when your competitors are getting engagement with theirs. Maybe your audience doesn\u2019t consume content the way (and when) you thought they did. That\u2019s the beauty of data: it\u2019s doesn\u2019t guess.<\/p><div><strong>Free Bonus:<\/strong>\u00a0Download our free spreadsheet template to guide you through the process. Get it\u00a0<strong><a id=\"soc-spreadsheet\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1dy7tHS10461jHnHQnTfpErKETO07JgWY\/edit?usp=share_link&amp;ouid=104010186631901620086&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noopener nofollow\" data-schema-attribute=\"\">here<\/a><\/strong>.<\/div><h3>\u00a0<\/h3><h3>2.\u00a0See who is supporting your competitor the most, and determine if that influencer should become a target<\/h3><p>Does your competitor have a major blogger or journalist in their pocket? Does seeing them get backlinks on Forbes or Huffington Post frustrate the heck out of you? Audienti\u2019s competitive intelligence can pinpoint who the most influential people are in your industry. From there, you can target that influencer with content or information about your product, or provide updated information about your industry if the journalist\u2019s post is out-of-date. You can also reach out for product reviews, ask for feedback, or make a connection to be considered for future media pieces. Leveraging your competitor\u2019s outreach strategy and optimizing it for your service or product takes the guesswork out of who and how you should pitch.<\/p><h3>\u00a0<\/h3><h3>3. Find out what keywords get online users to their website<\/h3><p>A competitor is any website that takes traffic away from your own. Competitive intelligence should tell you a few things about how people reach your competitors online. What keywords are users entering to find them? That\u2019s the first step, but there\u2019s a lot more to unearth about the entire keyword strategy. How competitive is the keyword? Are there even enough people searching this keyword (or phrase) to craft a content strategy around it?\u00a0You need a tool that can tell you exactly how customers are finding you, and your competitors, online.<\/p><p>Ready to get started? Use our handy \u201c<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1dy7tHS10461jHnHQnTfpErKETO07JgWY\/edit?usp=sharing&amp;ouid=104010186631901620086&amp;rtpof=true&amp;sd=true\" rel=\"nofollow noopener\" target=\"_blank\">Spy On Competitors<\/a>\u201d worksheet to get the most out of your competitive intelligence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd8c3fc e-con-full e-flex e-con e-child\" data-id=\"bd8c3fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7306 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-3983 elementor-widget-call-to-action\" data-id=\"c0d7306\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to supercharge your go-to-market strategy?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover our consulting, training, and software for go-to-market growth businesses. Click below to transform your approach and drive growth today!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\tDiscover here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our growth hacker wrote the thorough and extensive guide \u201cHow to Spy on Your Competitors\u00a0.\u201d In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing. But now what? Having a competitive analysis means not [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/2055"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=2055"}],"version-history":[{"count":11,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/2055\/revisions"}],"predecessor-version":[{"id":4054,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/2055\/revisions\/4054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/3898"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=2055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=2055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=2055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}