{"id":3720,"date":"2015-06-01T15:29:26","date_gmt":"2015-06-01T15:29:26","guid":{"rendered":"https:\/\/audienti.com\/?p=3720"},"modified":"2023-10-19T21:13:34","modified_gmt":"2023-10-19T21:13:34","slug":"ten-marketing-myths-that-are-costing-you","status":"publish","type":"post","link":"https:\/\/audienti.com\/ten-marketing-myths-that-are-costing-you\/","title":{"rendered":"10 Marketing Myths That Are Costing You"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3720\" class=\"elementor elementor-3720\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95a443 e-flex e-con-boxed e-con e-parent\" data-id=\"95a443\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a52ecc5 e-flex e-con-boxed e-con e-child\" data-id=\"4a52ecc5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a1ce36 elementor-widget elementor-widget-heading\" data-id=\"43a1ce36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">10 Marketing Myths That Are Costing You<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6c638f elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"7d6c638f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c36990\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/author\/quin\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tQuin Woodward-Pu\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0ee551c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/2015\/06\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 1, 2015<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c65d431 e-flex e-con-boxed e-con e-parent\" data-id=\"c65d431\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aec500a e-con-full e-flex e-con e-child\" data-id=\"aec500a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d25b79f elementor-widget elementor-widget-text-editor\" data-id=\"1d25b79f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In your career as a marketer, there will be plenty of folks who just don\u2019t \u201cget\u201d what marketing is or why it is so important. They have heard chatter about what marketing is or have had some brief experience with it in the past. Some of these people confuse marketing and advertising; others believe that marketing solely involves designing logos and giving away free stuff to attract new clients, and some people even believe that marketing is a simple task that anyone can do.<\/p><p>The reality? Marketing is an integral, and often complicated, aspect of any successful business.<\/p><p>That is where you come in. You are the master of moving a qualified lead from the top to the bottom of the buyer funnel. You know how to target your audience with tailored content. You are constantly reading blogs and articles to stay abreast of the hottest and most effective marketing trends. You are a lean, mean, marketing machine\u2026<\/p><p>But sometimes, having the skills to know what NOT to do, and having the evidence to back this up when the non-marketer is pushing for the company to make a bad marketing move, is just as important as all the other tools in your repertoire. Market like a pro and avoid the advice in the below marketing myths.<\/p><p>Thanks to the internet, there are virtually no limits to the amount of content you can publish and share. But just because you\u00a0<em>can<\/em>\u00a0doesn\u2019t mean you\u00a0<em>should<\/em>. Think about someone in your life that talks a lot\u2026 too much, in fact, to the point that they annoy people around them. Do you listen to everything they say? Or, at this point,\u00a0<em>anything<\/em>\u00a0they say? Don\u2019t let your company be that person. Stick with great content tailored to your audience and delivered in a consistent and nonintrusive way. Your audience will appreciate it.<\/p><p>This is just plain bad advice. Marketing costs time and money-especially if you want it done well-and weak marketing practices can negatively influence your brand. Unless marketing is well-planned, smart, and you can justify it with a substantial projected ROI, your shop may not be ready to start marketing.<\/p><p>While marketing does cost time and money, it can be done well with just one or the other. Investing in a high-tech marketing program capable of executing many marketing activities at once and contracting or hiring experts to run this setup for you is an excellent plan if you have the budget to do so. However, small businesses don\u2019t have to break the bank to establish good marketing practices. There are many effective ways to achieve marketing success on a modest budget, but they do take time.<\/p><p>Wrong. Sales and marketing the two most important aspects of your business, and they need one another to function successfully. Be sure your salespeople and marketing folks are speaking the same language. Yes, there is a difference between selling and marketing, but there two different jobs need to work together like a well-choreographed dance; the marketers priming leads, the salespeople ensuring that the leads are digesting the marketing content and moving them down the funnel towards closing. While the marketers create the content, the salespeople can be champions of the content, keeping a campaign alive and in the minds of potential buyers.<\/p><p>Do you want to know why there are so many social media platforms out there? It\u2019s so folks with different interests and different tastes for how they want to receive their content can find the platforms that suit them. Just because crop tops are having a moment right now doesn\u2019t mean that your grandma should wear one, right? Good marketers use data to identify which platforms are driving the most traffic to their site, and leave the other networks alone.<\/p><p>Quality is important, but don\u2019t undervalue targeted reach. More fans and followers mean you\u2019re gaining access to their fans and followers, and this is especially lucrative if they\u2019re an influencer. Influencer followers and fans can pump your content and brand with marketing steroids, making your already great content seem even more fantastic in the eyes of the influencers\u2019 followers. Not to mention, their clout with your target audience transfers to you by association.<\/p><p>Monday through Friday may be your idea of a \u201cwork week,\u201d but that doesn\u2019t necessarily correlate with when your target audience is using social media. Don\u2019t sell yourself short by assuming that the weekend is time off for your social media marketing campaign. Do your research and find out if weekend tweeting or posting is needed to help boost your campaign\u2026 your competitors are doing the same thing.<\/p><p>Believe it or not, can actually generate value beyond just engagement from social media. Social media drives leads and customers.<\/p><ul><li>According to the \u201c<a class=\"rank-math-link\" href=\"https:\/\/www.pewresearch.org\/internet\/2015\/01\/09\/social-media-update-2014\/\" target=\"_blank\" rel=\"nofollow noopener\">Social Media Update 2014<\/a>\u201d report from the Pew Research Center, 73% of online adults use social networking sites.<\/li><li>In the \u201c2014-2015 State of Inbound Marketing\u201d report from HubSpot, social media lead conversion rates are shown to be 13% higher than the average lead conversion rate.<\/li><li>The same HubSpot report also claims that 74% of all marketers say Facebook is important to their lead generation strategies.<\/li><li>An article on the Nielsen newswire claims that roughly 46% of online users use social media when making a purchase decision.<\/li><\/ul><p>\u00a0<\/p><p>While some products are purchased based on price alone, perceived value is often just as powerful as actual price. Just look at the diamond industry if you need a reminder of this. Set a price that your bottom line can live with, but focus on marketing the value of your product or service if you want to foster customer loyalty.<\/p><p>You set your marketing plan into motion. Congrats! However, the job is only half done. Marketing strategies are iterative and evolving. To be truly effective, marketers must watch, analyze, and tweak their content and messaging based on how their audience responds and interacts with it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eaae6e e-con-full e-flex e-con e-child\" data-id=\"1eaae6e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78d0154 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-3983 elementor-widget-call-to-action\" data-id=\"78d0154\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to supercharge your go-to-market strategy?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover our consulting, training, and software for go-to-market growth businesses. Click below to transform your approach and drive growth today!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\tDiscover here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In your career as a marketer, there will be plenty of folks who just don\u2019t \u201cget\u201d what marketing is or why it is so important. They have heard chatter about what marketing is or have had some brief experience with it in the past. Some of these people confuse marketing and advertising; others believe that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3720"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=3720"}],"version-history":[{"count":11,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3720\/revisions"}],"predecessor-version":[{"id":4024,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3720\/revisions\/4024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/3913"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=3720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=3720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=3720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}