{"id":3729,"date":"2015-06-23T13:44:14","date_gmt":"2015-06-23T13:44:14","guid":{"rendered":"https:\/\/audienti.com\/?p=3729"},"modified":"2023-10-19T21:18:37","modified_gmt":"2023-10-19T21:18:37","slug":"the-10-content-marketing-commandments","status":"publish","type":"post","link":"https:\/\/audienti.com\/the-10-content-marketing-commandments\/","title":{"rendered":"The 10 Content Marketing Commandments"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3729\" class=\"elementor elementor-3729\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-711c5ad5 e-flex e-con-boxed e-con e-parent\" data-id=\"711c5ad5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66179e95 e-flex e-con-boxed e-con e-child\" data-id=\"66179e95\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-535fa09d elementor-widget elementor-widget-heading\" data-id=\"535fa09d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The 10 Content Marketing Commandments<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e59969 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"54e59969\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c36990\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/author\/quin\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tQuin Woodward-Pu\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0ee551c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/2015\/06\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 23, 2015<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d284c5 e-flex e-con-boxed e-con e-parent\" data-id=\"9d284c5\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5cdb2f0 e-con-full e-flex e-con e-child\" data-id=\"5cdb2f0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69571b93 elementor-widget elementor-widget-text-editor\" data-id=\"69571b93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop:<\/p><ol><li><strong>Thou Shalt Listen<br \/><\/strong>Content marketing success entails more listening and less talking than traditional outbound marketing strategies. Join online conversations where your target audience is present and read their content. This tactic will help you learn and understand what\u2019s important to the folks you are trying to reach, which is a vital ingredient when aiming to create content they will find valuable.<\/li><li><strong>Thou Shalt Pay Attention to Quality<br \/><\/strong>In content marketing, quality beats quantity almost every time. Quality earns trust and trust creates organic connections with prospects. It\u2019s as simple as that.<\/li><li>Thou Shalt Practice Patience<br \/>Your content marketing plan wasn\u2019t built in a day, so don\u2019t expect it to impact your bottom line overnight. There are exceptions to this rule, but generally, content marketing is best at producing stronger results over a period of time.<\/li><li><strong>Thou Shalt Expand Content Beyond Promotional Content<br \/><\/strong>While promotional messaging should be part of your overall content strategy, contemporary marketing best practices dictate the importance of establishing trust and community around your brand. The most effective and easiest way to do this is by broadening the types of content you share to encourage engagement and keep things interesting.<\/li><li><strong>Thou Shalt Refine Messaging<br \/><\/strong>When it comes to your strategy, remember the K.I.S.S. rule from grade school-\u201cKeep It Simple, Stupid.\u201d You will never be able to reach everyone, and trying to do so by spreading and thinning out your messaging is a waste of resources. Instead, keep your content marketing plan focused and uncluttered in order to build strong brand recognition and trust among your target audience.<\/li><li><strong>Thou Shalt Harness the Power of Influencers<br \/><\/strong>Invest time and energy in locating and building relationships with online influencers in your market and adjacent markets. If you can convince them through your content that you are a respected, stimulating channel for valuable content, they may share your content with their followers, expanding your reach to a wider audience and strengthening your brand by aligning it with trusted influencers.<\/li><li><strong>Thou Shalt Manage Frequency of Messaging<br \/><\/strong>Email messaging and social media updates don\u2019t last long, but there is no universal best practice for what timing and frequency are most effective for every audience. Take time to understand how long\u00a0<em>your<\/em>\u00a0audience is engaging with and sharing content, then test out a few different strategies to see what works best.<\/li><li><strong>Thou Shalt of Acknowledge and Engage<br \/><\/strong>Building relationships is one of the most important parts of content and social media marketing success, and in order to do this, you must invest time in acknowledging and responding to users\u2019 mentions, questions, commentary, etc. Engagement is also critical; promote engagement by posing questions (in the form of surveys or responses on social platforms) to encourage user interaction or by gamifying your content through incentivizing certain desired actions.<\/li><li><strong>Thou Shalt Make Content Accessible<\/strong><br \/>As a content marketer, you always want to ensure that your content is accessible to your users. One easy way to do this is through cross-promotion-be sure to link to your website or blog from your social accounts.<\/li><li><strong>Thou Shalt Keep Branding and Voice Consistent<br \/><\/strong>Your online presence and all of your messaging and content serve as your \u201cvoice\u201d or the outward extension of your brand, allowing that brand to reach many more people through a large network of experiences and engagement. Be sure to keep that voice consistent with your brand using tactics such as integrating the look and feel of your campaigns across all your communications channels, keeping your messaging focused on and tailored to your audience, and creating and adhering to brand guidelines.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e569ce4 e-con-full e-flex e-con e-child\" data-id=\"e569ce4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe75d8 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-3983 elementor-widget-call-to-action\" data-id=\"dfe75d8\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to supercharge your go-to-market strategy?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover our consulting, training, and software for go-to-market growth businesses. Click below to transform your approach and drive growth today!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\tDiscover here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop: Thou Shalt ListenContent marketing success entails more listening and less talking than traditional outbound marketing strategies. Join online conversations where your target audience is present and read their content. This tactic will help you learn and understand what\u2019s important to the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3729"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=3729"}],"version-history":[{"count":11,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3729\/revisions"}],"predecessor-version":[{"id":4030,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3729\/revisions\/4030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/3908"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=3729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=3729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=3729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}