{"id":3766,"date":"2021-07-01T08:19:57","date_gmt":"2021-07-01T08:19:57","guid":{"rendered":"https:\/\/audienti.com\/?p=3766"},"modified":"2023-10-19T21:39:59","modified_gmt":"2023-10-19T21:39:59","slug":"our-tribe-part-2-marketing-tribe-attention-map","status":"publish","type":"post","link":"https:\/\/audienti.com\/our-tribe-part-2-marketing-tribe-attention-map\/","title":{"rendered":"Our Marketing Tribe \u2013 the 3 steps to creating a marketing tribe attention map"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3766\" class=\"elementor elementor-3766\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25863665 e-flex e-con-boxed e-con e-parent\" data-id=\"25863665\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-616e97c6 e-flex e-con-boxed e-con e-child\" data-id=\"616e97c6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3abb75cc elementor-widget elementor-widget-heading\" data-id=\"3abb75cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Our Marketing Tribe \u2013 the 3 steps to creating a marketing tribe attention map<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aed0cab elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"5aed0cab\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c36990\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/author\/william\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tWilliam\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0ee551c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/2021\/07\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 1, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9689cfc e-flex e-con-boxed e-con e-parent\" data-id=\"9689cfc\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3123a2e e-con-full e-flex e-con e-child\" data-id=\"3123a2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39221d62 elementor-widget elementor-widget-text-editor\" data-id=\"39221d62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>While it\u2019s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs and values, it is far more likely that our ballots are cast based on the outcomes of carefully targeted and optimized political marketing campaigns. Initially, understanding that our actions are likely prompted by the calculated promotional efforts of external entities may be uncomfortable, but consuming the marketing of any product, service, or idea is how we make decisions about many things in our everyday life-from what peanut butter to buy to what clothes to wear-and that\u2019s not a bad thing\u2026 especially in a country where every decision comes with so many choices.<\/p><p>Political marketing is the process by which political candidates promote themselves and their platforms to voters through masterly-crafted communications aimed at gaining public support. As a business marketer, you may think that political marketing techniques and strategies don\u2019t apply to you, but while the entity being marketed is different, there are many parallels between political marketing and the marketing of goods and services.<\/p><p>Both business marketers and political marketers use media outlets to inform, remind, and alter the attitudes and behaviors of potential clients and voters (respectively), and they both employ similar tools when structuring campaigns, such as market research and statistical analysis.<\/p><p>The primary and most important difference between business marketing and political marketing is that the latter is used to raise awareness and inform members of the public about critical issues and leadership choices within their community, state, and country.<\/p><blockquote class=\"wp-block-quote is-style-default\"><p><span style=\"color: #000080;\">The ignorance of one voter in a democracy impairs the security of all<\/span><\/p><p><span style=\"color: #000080;\"><cite>John F. Kennedy<\/cite><\/span><\/p><\/blockquote><p>Despite the presence of 24-hour news stations and 24-7 online news coverage, the general public remains under-informed on political issues and news. According to a Pew Research Center survey of 3,147 randomly-selected American adults, only 33 percent were aware that the U.S. Supreme Court has three women judges, only 52 percent knew the correct number of Republican and Democrat seats currently held by the U.S. Senate, and only 51 percent could correctly identify Elizabeth Warren, Massachusetts Democratic Senator and former Special Advisor for the Consumer Financial Protection Bureau. This is why political marketing is so important-to raise awareness on current issues so members of the public can make informed decisions about what and who to support.<\/p><p>The modern political marketing landscape provides myriad opportunities to connect with potential voters and shape public opinion, including cold calls, email campaigns, direct mail leaflets, radio spots, social media outreach, and television news and talk show appearances. There are also many\u00a0<a class=\"rank-math-link\" href=\"https:\/\/audienti.com\/competitor-research\/\">tools<\/a>\u00a0available to gather data on voters and craft campaigns, such as factor analysis, discriminant analysis, conjoint measurement, and multidimensional scaling.<\/p><p>In a nutshell, the importance of political marketing is how effective it is at spreading messaging and informing the public. Campaign messages and ideas are very easily and quickly consumed and shared, and this facilitates a better more organic way of raising awareness and generating a call them to action, whether that action is to join a campaign, lobby for a bill, or cast a vote at the poll.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e723d3 e-con-full e-flex e-con e-child\" data-id=\"3e723d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c960d7 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-3983 elementor-widget-call-to-action\" data-id=\"3c960d7\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to supercharge your go-to-market strategy?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover our consulting, training, and software for go-to-market growth businesses. Click below to transform your approach and drive growth today!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\tDiscover here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>While it\u2019s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs and values, it is far more likely that our ballots are cast based on the outcomes of carefully targeted and optimized political marketing campaigns. Initially, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[36,41],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3766"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=3766"}],"version-history":[{"count":8,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3766\/revisions"}],"predecessor-version":[{"id":4060,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3766\/revisions\/4060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/3883"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=3766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=3766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=3766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}