{"id":3773,"date":"2015-07-07T15:38:52","date_gmt":"2015-07-07T15:38:52","guid":{"rendered":"https:\/\/audienti.com\/?p=3773"},"modified":"2023-10-19T21:36:16","modified_gmt":"2023-10-19T21:36:16","slug":"four-marketing-tasks-you-should-not-automate","status":"publish","type":"post","link":"https:\/\/audienti.com\/four-marketing-tasks-you-should-not-automate\/","title":{"rendered":"4 Marketing Tasks You Should Not Automate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3773\" class=\"elementor elementor-3773\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b84a3c3 e-flex e-con-boxed e-con e-parent\" data-id=\"5b84a3c3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39a99132 e-flex e-con-boxed e-con e-child\" data-id=\"39a99132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-743d8d9e elementor-widget elementor-widget-heading\" data-id=\"743d8d9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">4 Marketing Tasks You Should Not Automate<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e506d75 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"1e506d75\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c36990\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/author\/william\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tWilliam\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0ee551c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/2015\/07\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 7, 2015<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5c7f37 e-flex e-con-boxed e-con e-parent\" data-id=\"a5c7f37\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f1abdd e-con-full e-flex e-con e-child\" data-id=\"9f1abdd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2d57a0 elementor-widget elementor-widget-text-editor\" data-id=\"5f2d57a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Marketing automation is considered a must-have component of any successful marketing mix in today\u2019s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation it\u2019s important to remember that much of a brand\u2019s marketing takes place before the audience is ever engaged. The big question with marketing automation is this: how can brands retain their authority and build trust with their audiences while still being mindful of their resources? It\u2019s all about balance-automated tasks incorporated into a marketing strategy that is built by and delivered with a human touch.<\/p><p>Unless you are marketing to robots, here are four tasks that marketers should never automate.<\/p><h2 class=\"wp-block-heading\">Engagement<\/h2><p>Real engagement is a vital ingredient to successful marketing through social channels. Nothing can replace the organic connections born out of genuine human interaction. No matter how sophisticated an automation software\u2019s algorithm is, it will never be able to replicate human conversation. The audience will easily be able to pick up that they are speaking with an algorithm and detach, which can harm a brand\u2019s image big time. In short, don\u2019t be a social media wallflower-get out there and make some connections!<\/p><h2 class=\"wp-block-heading\">Social Selling<\/h2><p>Social selling is essentially leveraging the power of social media platforms to grow brand awareness while gaining insights on and connecting with prospects. Social selling, when used as a way of distributing valuable and helpful content, can be an integral part of a brand\u2019s marketing mix. This marketing task should never be automated. Just like\u00a0<a class=\"rank-math-link\" href=\"http:\/\/woocommerce-889328-3356156.cloudwaysapps.com\/audience-segmentation-101\/\" rel=\"nofollow noopener\" target=\"_blank\">audience engagement<\/a>, social selling is meant to be\u00a0<em>social<\/em>, meaning humans talking to humans.<\/p><p>As easy as it would be to send out automated social selling messages, automated versions are easy to detect and will more than likely be disregarded as SPAM. Spamming your audience is not the way to build trust and a positive brand image, so don\u2019t do it.<\/p><h2 class=\"wp-block-heading\">Generating Social Posts<\/h2><p>Modern marketing strategies, while sometimes still incorporating the tools of traditional marketing such as print advertising and direct selling, are mostly about digital content development and distribution. This digital content includes pieces such as eBooks, white papers, webinars, blog posts, reports, etc. which are delivered to audiences through virtual channels such as email, targeted advertising, and social media platforms.<\/p><p>Because social media is such an important part of how modern marketers (and really, much of society) distribute content, when creating social posts it is important to view the posts themselves as an extension of the brand\u2019s content. You wouldn\u2019t automate content for an eBook (not successfully, anyway), so why automate social media posts? The most automated social post should be is one that was crafted by a human but scheduled to launch at a set time in the future through a program such as Buffer or Hootsuite.<\/p><h2 class=\"wp-block-heading\">Email Outreach<\/h2><p>Email outreach is a great way to increase brand awareness. It gives the marketer a chance to send out a personalized yet succinct message about their brand. The problem is that many marketers automate their email outreach because it is so simple to mass mail out messages and see what comes back if anything. Hear me on this: Automating email outreach is a wasted opportunity to connect with qualified prospects. They will see this as SPAM and disregard your efforts immediately.<\/p><p>The best way to run an email outreach campaign is to ensure that emails are personalized and written with a more interpersonal approach, keep the message clear, brief, and to the point, and always identify the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73f7d9 e-con-full e-flex e-con e-child\" data-id=\"f73f7d9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f04bd6 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-3983 elementor-widget-call-to-action\" data-id=\"7f04bd6\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to supercharge your go-to-market strategy?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover our consulting, training, and software for go-to-market growth businesses. Click below to transform your approach and drive growth today!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\tDiscover here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing automation is considered a must-have component of any successful marketing mix in today\u2019s marketing landscape. It comes with its challenges, of course, but when done right automation can give a marketing infrastructure the needed consistency to fully maximize all available marketing channels make an impression on customers and prospects. However, when incorporating marketing automation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3773"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=3773"}],"version-history":[{"count":11,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3773\/revisions"}],"predecessor-version":[{"id":4057,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3773\/revisions\/4057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/3900"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=3773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=3773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=3773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}