{"id":3783,"date":"2015-01-15T13:00:08","date_gmt":"2015-01-15T13:00:08","guid":{"rendered":"https:\/\/audienti.com\/?p=3783"},"modified":"2023-10-19T21:01:13","modified_gmt":"2023-10-19T21:01:13","slug":"competitor-activity","status":"publish","type":"post","link":"https:\/\/audienti.com\/competitor-activity\/","title":{"rendered":"Great Tips to Watching Competitor Activity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3783\" class=\"elementor elementor-3783\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-575a4370 e-flex e-con-boxed e-con e-parent\" data-id=\"575a4370\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-542467fb e-flex e-con-boxed e-con e-child\" data-id=\"542467fb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-712901ed elementor-widget elementor-widget-heading\" data-id=\"712901ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Great Tips to Watching Competitor Activity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f2b657 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"79f2b657\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c36990\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/author\/quin\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tQuin Woodward-Pu\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0ee551c\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/audienti.com\/2015\/01\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 15, 2015<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d036ee8 e-flex e-con-boxed e-con e-parent\" data-id=\"d036ee8\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96dcfc1 e-con-full e-flex e-con e-child\" data-id=\"96dcfc1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7ec051 elementor-widget elementor-widget-text-editor\" data-id=\"7e7ec051\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Keep your friends close, but your competitors closer. As we\u2019ve said before, one of the biggest mistakes a company can make is neglecting to keep an eye on competitor activity. Never underestimate the potential of a single product rollout or service launch. Within weeks or even days, a company can really surprise you.<\/p>\n<p><\/p>\n<p>Additionally, a thorough and updated&nbsp;<a class=\"rank-math-link\" title=\"How to Spy on Competitors\" href=\"http:\/\/woocommerce-889328-3356156.cloudwaysapps.com\/spy-on-competitors\/\" rel=\"nofollow noopener\" target=\"_blank\">competitor analysis<\/a>&nbsp;can teach you a lot about industry trends, as well as give you an idea of what\u2019s working with your target audience and what\u2019s not. With competitor analysis, you can avoid your competitors\u2019 pitfalls and emulate their successes.<\/p>\n<p>But don\u2019t take our word for it. Read on for what some leading marketing experts have to say about the importance of competitor analysis.<\/p>\n<h2 class=\"wp-block-heading\">Competitor Activity Tip: Watch Facebook Pages<\/h2>\n<p>Per Greg Miller, CareerBuilder\u2019s global social media strategist and a contributor to&nbsp;<a href=\"https:\/\/www.socialmediaexaminer.com\/facebooks-pages-to-watch\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Social Media Examiner<\/a>, using the Pages to Watch feature in Facebook insights is an easy way to compare your competition\u2019s social media strategy with your own:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Pages to Watch is particularly handy if you want to see what\u2019s working for your competitors or similar niche pages. You can see exactly what content they\u2019re posting, how often they\u2019re posting, and when they\u2019re posting-and the resulting engagement. Armed with that information, you can tailor your own updates accordingly. You can watch any brand page on Facebook you want \u2013 you don\u2019t even have to like the page. If you have 100 to 10,000 fans, you can create a list of up to 100 pages to watch.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">Competitor Activity Tip: Ongoing Assessment Is Key<\/h2>\n<p>So you\u2019ve done a competitor analysis: great! Unfortunately, it\u2019s not a one-and-done activity. Keeping your competitive research up-to-date is a great way to deepen your understanding of the current industry landscape-no matter the size of your business.<\/p>\n<p>\u201cEveryone really needs to do competitive research. The difference is scale,\u201d says independent brand strategy consultant Michele Levy in an&nbsp;<a href=\"https:\/\/www.inc.com\/guides\/2010\/05\/conducting-competitive-research.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><em>Inc.&nbsp;<\/em>magazine<\/a>&nbsp;article. \u201cYou really need to keep your eyes open regardless of how large you are or what you are selling.\u201d<\/p>\n<h2 class=\"wp-block-heading\">Competitor Activity Tip: Consider Hiring a Consultant<\/h2>\n<p>\u201cThey will do things that wouldn\u2019t occur to you,\u201d he says. \u201cThey have probably done hundreds if not thousands of these analyses. They know how to do them in a systematic way. And they\u2019re probably also pretty good at getting senior management to tell them what it is they want to know and what is the scope.\u201d<\/p>\n<h2 class=\"wp-block-heading\">Competitor Activity Tip: Research Keywords Carefully<\/h2>\n<p>Keyword research is time-consuming, but it\u2019s important. You need to understand what key words and phrases people are using to find your products and services.<\/p>\n<p>In its three-part series on SEO competitive analysis (the whole thing is worth a read),&nbsp;<a href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2373701\/fast-seo-competitive-analysis\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Search Engine Watch<\/a>&nbsp;describes the basics on finding out what keywords your competitors are using. \u201cIt\u2019s not necessary to begin keyword research with competitors, but it\u2019s easy!\u201d writes Ben Goodsell, senior SEO technician at Rimm-Kaufman Group. \u201cIt also increases understanding of the space. For example, many brand keywords would seem to be non-brand if you\u2019re not familiar with competitor names or offerings.\u201d<\/p>\n<h2 class=\"wp-block-heading\">Competitor Activity Tip: Identify Your Competitors\u2019 Strengths and Weaknesses<\/h2>\n<p>Knowing in what areas your competition is vulnerable is an essential part of a&nbsp;<a class=\"rank-math-link\" href=\"http:\/\/woocommerce-889328-3356156.cloudwaysapps.com\/spy-on-competitors\/\" rel=\"nofollow noopener\" target=\"_blank\">competitor analysis<\/a>. Per&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/article\/25756\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><em>Entrepreneur&nbsp;<\/em><\/a>magazine, \u201ca competitor\u2019s strengths and weaknesses are usually based on the presence and absence of key assets and skills needed to compete in the market.\u201d<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Concentrate your efforts in four areas:<\/p>\n<p>1. The reasons behind successful as well as unsuccessful firms<\/p>\n<p>2. Prime customer motivators<\/p>\n<p>3. Major component costs<\/p>\n<p>4. Industry mobility barriers<\/p>\n<\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d552b52 e-con-full e-flex e-con e-child\" data-id=\"d552b52\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4d1bb elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-3983 elementor-widget-call-to-action\" data-id=\"7e4d1bb\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/audienti.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to supercharge your go-to-market strategy?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDiscover our consulting, training, and software for go-to-market growth businesses. Click below to transform your approach and drive growth today!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/audienti.com\/consulting\/\">\n\t\t\t\t\t\tDiscover here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Keep your friends close, but your competitors closer. As we\u2019ve said before, one of the biggest mistakes a company can make is neglecting to keep an eye on competitor activity. Never underestimate the potential of a single product rollout or service launch. Within weeks or even days, a company can really surprise you. Additionally, a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3783"}],"collection":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/comments?post=3783"}],"version-history":[{"count":12,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3783\/revisions"}],"predecessor-version":[{"id":4018,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/posts\/3783\/revisions\/4018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media\/3916"}],"wp:attachment":[{"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/media?parent=3783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/categories?post=3783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audienti.com\/wp-json\/wp\/v2\/tags?post=3783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}