The Value of Innovation

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What is innovation? And, what is the value of innovation? These are the questions that I want to take a closer look at for this blog post. Off the top of my head, I would add some other questions, closely related to the ones stated above: How do experience and innovation interact? How do emotions…

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Buzz Generation

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I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to create interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz…

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Learning From Your Competitor’s Mistakes

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Are you tired of watching your competition beat you in sales, media, or visibility? Competition is a natural part of business, but that doesn’t mean you have to be on the losing side of it. We’ve already discussed adopting your competitor’s winning strategies as a way to save time in your marketing campaigns. But on…

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Spy on Your Competitors: Adopting Winning Strategies

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Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing. But now what? Having a competitive analysis means…

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How to Spy on Your Competitors

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Why you should spy on your online competitors You probably know YOUR business well but: Do you know your competitors? You’re probably wondering: “Why my competitors have more online success than me, even though I’m producing great content?” Or: “Why my competitors have more followers on social media, more visitors on their website, and more leads?” Knowing your…

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Great Tips to Watching Competitor Activity

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Keep your friends close, but your competitors closer. As we’ve said before, one of the biggest mistakes a company can make is neglecting to keep an eye on competitor activity. Never underestimate the potential of a single product rollout or service launch. Within weeks or even days, a company can really surprise you.

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Top 7 Competitor Research Tools

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A marketer’s job is dynamic, demanding, and dependent on having a constant eye on your competitor research. Understanding and predicting industry trends is important, but maintaining your knowledge about the competition is even more so. Your competitors are wading in the same pool, so it’s your job to fish delicately for the right leads and…

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