Content production. Let’s be honest, it can be a slog. Content production is hard. It is time-consuming. Yet, we all have to do it. Social Media Marketing depends on effective content production. We all have to tackle it. We all grapple with how to do it effectively. This is where the Content Machine comes in. …
Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and the majority of time spent manipulating systems toward those goals, great results will materialize naturally.” and “Your task is to optimize one system after another, …
Building our Systems – Marketers are Creative Builders Read More »
“Truth and trust are twins.” Pitjantjatjara people of central Australia “What is history, but a fable agreed upon?” Napoleon “God doesn’t create data for mankind. Every piece of data that we see is a tiny fraction of the phenomena of the theory it’s trying to summarize. It doesn’t tell the whole story. People who create …
The Perfectionist’s Dilemma: Introduction The Perfectionist’s Dilemma is nearly universally applicable for all settings. Of course, it affects us marketeers as well. Because we are creators. We market with content. We market with storytelling and publishing. This means that we need to produce content, on a schedule, ready for publishing. Maybe as a whitepaper or …
The Perfectionist’s Dilemma — Perfection is the Enemy of Progress Read More »
I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to create interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz …
There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a marketing success? Many companies tout their large Twitter following, voluminous content libraries, stacked Hootsuites, and robust Pinterest boards, yet most businesses fail to connect the dots between content production and lead generation. While your LOL …
Empower Consumers  An ideal marketing strategy is one that gets audiences moving. It creates consumer reactions and actions that benefit your business—whether that may be enhanced awareness and engagement, social sharing and online support, or purchasing. Effective messaging is vital to any strategic business plan, and this is where content marketing is your power move. Action-oriented content is …
Just Do It: Creating Action-Oriented Content Marketing Read More »
Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop: Thou Shalt ListenContent marketing success entails more listening and less talking than traditional outbound marketing strategies. Join online conversations where your target audience is present and read their content. This tactic will help you learn and understand what’s important to the …
Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning if you want it to elicit the ‘calls to action’ you desire-whether that’s consumer buying, social following/sharing, or enhanced brand awareness. But getting on the radar of your target audience requires a strategic and creative …
Shine Bright Like a Diamond: The 4Cs of Content Marketing Read More »
Every business has a target audience. That target audience is comprised of many different people with varied backgrounds, interests, and preferences for what content they want and how they like to receive it. Ideally, you would be able to tailor your messaging and content to each individual in your audience in order to make a …