Content Marketing

Content Marketing Metrics: Which Ones Matter?

There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a marketing success? Many companies tout their large Twitter following, voluminous content libraries, stacked Hootsuites, and robust Pinterest boards, yet most businesses fail to connect the dots between content production and lead generation. While your LOL …

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Just Do It: Creating Action-Oriented Content Marketing

Empower Consumers An ideal marketing strategy is one that gets audiences moving. It creates consumer reactions and actions that benefit your business—whether that may be enhanced awareness and engagement, social sharing and online support, or purchasing. Effective messaging is vital to any strategic business plan, and this is where content marketing is your power move. Action-oriented content is based …

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The 10 Content Marketing Commandments

Follow these 10 Content Marketing Commandments to ensure content marketing success at your shop: Thou Shalt Listen Content marketing success entails more listening and less talking than traditional outbound marketing strategies. Join online conversations where your target audience is present and read their content. This tactic will help you learn and understand what’s important to …

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Shine Bright Like a Diamond: The 4Cs of Content Marketing

Developing a marketing campaign that resonates with your target audience requires a carefully thought-out marketing map, and even more planning if you want it to elicit the ‘calls to action’ you desire-whether that’s consumer buying, social following/sharing, or enhanced brand awareness. But getting on the radar of your target audience requires a strategic and creative …

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Reverse Engineering Marketing: Great Ideas from the Internet

Company websites compete for niches in online markets. Only a small portion can get most of the attention. Website traffic shows a “winner-take-all effect”. All smaller, less active players lose against that winner. So most businesses aim for slower success in the “long tail”. For some startups and most lifestyle businesses, this is enough. But …

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