Startups

Introducing my Social Selling Course: Help Me Make It Better!

Hello everyone! I am excited to announce that I am currently working on a brand new course on social selling. This is a unique course that educates on the process of using social media to find, engage, and book meetings with potential prospects. But that’s not all – I am also implementing a “make in …

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Building our Systems – Marketers are Creative Builders

Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and the majority of time spent manipulating systems toward those goals, great results will materialize naturally.” and “Your task is to optimize one system after another, …

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The Value of Innovation — Part 2: The 5 Steps to Define the Job to be done

What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a quick reminder: “People don’t want to buy quarter inch drill. They want a quarter inch hole!” Theodore Levitt What does it mean? It means that if we want to know …

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How to Better Manage and Motivate Your Virtual Team

In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and the option of telecommuting. In fact, the 2014 National Study of Employers, conducted by the Society for Human Resource Management, found that roughly 67 percent of the U.S. workforce reports telecommuting at some point each …

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4 Things That You Should NEVER Outsource

Outsourcing, as we’ve said before, is great for a lot of reasons. You can reduce your overhead costs and focus on what your company actually does without overextending your staff. But there are certain services and aspects of your business that you should never, ever outsource.