Building our Systems – Marketers are Creative Builders

building our systems

Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and the majority of time spent manipulating systems toward those goals, great results will materialize naturally.” and “Your task is to optimize one system after another,…

Read More

The Value of Innovation

value of innovation job to be done

What is innovation? And, what is the value of innovation? These are the questions that I want to take a closer look at for this blog post. Off the top of my head, I would add some other questions, closely related to the ones stated above: How do experience and innovation interact? How do emotions…

Read More

How to Better Manage and Motivate Your Virtual Team

piggy e1604503419322

In 2015, more companies than ever before are offering flexible workspace alternatives for their employees, such as hoteling stations and the option of telecommuting. In fact, the 2014 National Study of Employers, conducted by the Society for Human Resource Management, found that roughly 67 percent of the U.S. workforce reports telecommuting at some point each…

Read More

4 Things That You Should NEVER Outsource

shutterstock 176713703 e1604504031200 scaled 1

Outsourcing, as we’ve said before, is great for a lot of reasons. You can reduce your overhead costs and focus on what your company actually does without overextending your staff. But there are certain services and aspects of your business that you should never, ever outsource.

Read More

5 Valuable Lessons Learned from Outsourcing

shutterstock 137686748 e1604504088880

We have compiled five valuable lessons on outsourcing. Lessons – both good and bad – from companies and individuals who have outsourced. Be Selective in Your Outsourcing While it is obvious that your company does not have to outsource everything (or keep everything in-house), you should take some time to consider what makes the most…

Read More