The #Growmance Blog

Articles, Posts, and Quick Tips from Audienti staff and our #Growmance community members on growth hacking and digital marketing.

twitter explore

The Twitter Explore Tab is here

By William Flanagan | June 8, 2021

As promised in the social media guide, here is the quick update on Twitter replacing Twitter Moments with a consolidated Twitter Explore tab. Download the PDF version here Twitter has recently subsumed Twitter Moments into a new category and tab: Twitter Explore. The fans of Twitter Moments were fans because it allowed you to keep […]

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Buzz Generation

By William Flanagan | June 8, 2021

I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to create interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz […]

brand advocates

The 8 Types of Brand Advocates

By William Flanagan | June 2, 2021

This blog post is about brand advocates, specifically about the eight types of brand advocates that I have identified on social media. Yes, I am afraid, that we are not done with archetypes yet. There is so much more to say. I have spent a lot of time figuring out how archetypes can be useful […]

perfect buyer's personality

Marketing Communications and Human Desires

By William Flanagan | June 2, 2021

Your perfect buyer’s personality: The three steps to effective marketing communication In a previous blog post, I talked about how to use the Jungian archetypes to connect and communicate with your perfect buyer. Part and parcel of that is to know about your perfect buyer’s personality. Not on a superficial level, but deeper. Their most […]

perfect buyer archetypes

Engaging with your perfect buyer

By William Flanagan | May 27, 2021

… with the help of the perfect buyer archetypes! It is my firm belief that the trend in marketing is to move away from manipulative seller-buyer relationships to a more organic and healthy long-term marketing relationship. What do I mean by that? For quite some time now marketing has been all about triggering the right […]

social media messaging

The Definite Social Media Guide to Business Social Media Messaging

By William Flanagan | May 27, 2021

Intro There is no marketing without social media anymore. Marketing strategies need to optimize social media posts in order to get the biggest punch. This means that social media messaging is critical. Hence, why we wrote this social media guide.  A few home truths to begin: One tweet usually does not make all the difference. […]

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Product Hunt Marketing: Driving Hundreds of Users (and counting)

By Matthias Markus | January 28, 2020

Product Hunt is a community of makers, early adopters, techies, and just passionate product lovers who want to try cool new stuff. Why does this matter?  Because you need users. You need feedback. You need customers.  Producthunt is a 100% free way to drive hundreds (or even thousands) of new users to your site.  Need […]

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Content Marketing Metrics: Which Ones Matter?

By Quin Woodward-Pu | December 14, 2016

There’s no shortage of software companies offering you ways to track your marketing successes. But what actually qualifies as a marketing success? Many companies tout their large Twitter following, voluminous content libraries, stacked Hootsuites, and robust Pinterest boards, yet most businesses fail to connect the dots between content production and lead generation. While your LOL […]

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Learning From Your Competitor’s Mistakes

By Quin Woodward-Pu | December 9, 2015

Are you tired of watching your competition beat you in sales, media, or visibility? Competition is a natural part of business, but that doesn’t mean you have to be on the losing side of it. We’ve already discussed adopting your competitor’s winning strategies as a way to save time in your marketing campaigns. But on […]

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Spy on Your Competitors: Adopting Winning Strategies

By Quin Woodward-Pu | December 7, 2015

Our growth hacker wrote the thorough and extensive guide “How to Spy on Your Competitors .” In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing. But now what? Having a competitive analysis means […]