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Tips and Tricks from our Digital Marketing & Growth Hacking Community

At Growmance and through our Udemy courses, we have over 20,000 growth hackers, digital marketers, entrepreneurs, and other digital marketing professionals that spend their time figuring out the best ways to market their own products and services.

Occasionally, one of them will decide to share great tips, tricks, and ideas.  We share these here.

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Discovering Winnable Terms with Keyword Research

By Quin Woodward-Pu | Nov 19, 2015

While keyword research isn’t the sexiest of marketing tasks, it’s an essential part of maximizing your resources in an ever-evolving digital landscape. Obviously, ranking for the right keywords related to your product or offering is like finding your marketing sweet spot. Researching your keywords tells you exactly how to grow your audience, by giving you insight…

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Keyword Research for a Social Media Marketer

By Elissa | Nov 18, 2015

I’m sure you’ve heard of this so-called “keyword research” process. Learning how to effectively execute keyword research is essential to social media marketing success. But what really is keyword research and how do you go about it? It’s not as daunting as it sounds. If you’ve ever heard of market research, keyword research is virtually…

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Keyword Research for Brand Alignment

By Chase Mariano | Nov 17, 2015

Keyword research is identifying what words or phrases users are searching for that directly relate to your business or product. Finding the right keywords is a significant component for development. Until you find the keywords and phrases that your website needs to rank for, you cannot fully optimize your website to receive the appropriate amount…

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How Our Customer Accidentally Saved 35% on their Ad Spend

By William Flanagan | Oct 22, 2015

One of the biggest challenges we have at Audienti is showing customers the “little benefits” of our approach to driving growth. There are so many ways our solution optimizes each little step of the process, squeezing every little bit out of the process to make you and your team as efficient as possible. But, in…

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DC Tech Day: An Intern’s Take, Through GIFs

By Elissa | Oct 13, 2015

All GIFs from Giphy. Last week, we were honored to be part of the DC Tech Day. It was a great networking experience and it allowed us to learn more about fellow tech startups in the area. We had some thoughts at the tradeshow that we talked about as we debriefed. After agreeing that these thoughts…

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How to do Content Curation for Public Relations

By audienti | Oct 2, 2015

The famous blogger Kevan Lee, states “Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. For practical purposes, it’s…

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From the Interns: 5 Bizarre Google Search Recommendations

By Quin Woodward-Pu | Sep 29, 2015

A slow Friday afternoon took a turn for the weird when our interns looked to Google to answer a few “common” questions. Are you losing new customers to bad Google search recommendations? Relevance matters. Rise above digital noise and get your message heard in a noisy market. Start your free trial of Audienti today to reclaim your…

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Content Curation for Growth Hackers

By Kavi Mathur | Sep 29, 2015

In order to begin talking about content curation we first have to understand the concept of curation. Curation is essentially collecting and organizing information in a simplistic manner in order for it to be displayed to an audience. This process has been an essential part of museums and art galleries for a long time. Curators…

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5 Steps to Breaking Down Marketing Silos

By Quin Woodward-Pu | Aug 27, 2015

Business Dictionary defines the “Silo Mentality” as a mindset present when certain departments or sectors do not wish to share information with others in the same company. Goin on to point out that [t]his type of mentality will reduce efficiency in the overall operation, reduce morale, and may contribute to the demise of a productive…

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