Customer Journeys for B2B Enterprises

How to deliver content to every stage of the customer journey. Includes planning the decision journey, delivering content, and managing metrics.

Table of Contents

Get updates on this course and related content

We won't spam you

Problem Awareness

In the Decision Journey model, problem awareness is the initial step where customers recognize a potential issue. Content should help them gauge the problem’s severity and guide them towards solutions, positioning you as an industry authority.