William Flanagan
10+ years of marketing agency experience. 10+ years (4 exits) of VC-funded startup experience. Dad. Musician. Coffee-lover. E-bike aficionado.
Articles
Content production. Let’s be honest, it can be a slog. Content production is hard. It is time-consuming. Yet, we all have to do it. Social Media Marketing depends on effective content production. We all have to tackle it. We all grapple with how to do it effectively. This is where the Content Machine comes in. […]
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Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and the majority of time spent manipulating systems toward those goals, great results will materialize naturally.” and “Your task is to optimize one system after another, […]
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“Truth and trust are twins.” Pitjantjatjara people of central Australia “What is history, but a fable agreed upon?” Napoleon “God doesn’t create data for mankind. Every piece of data that we see is a tiny fraction of the phenomena of the theory it’s trying to summarize. It doesn’t tell the whole story. People who create […]
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What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a quick reminder: “People don’t want to buy quarter inch drill. They want a quarter inch hole!” Theodore Levitt What does it mean? It means that if we want to know […]
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The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content. In fact, less than 1% do. Most people lurk. A lurker doesn’t have much attention. Meaning, there are no eyeballs on lurkers. So, lurkers do […]
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Understand your marketing tribe and improve your marketing outreach, and ultimately, your customer engagement. It sounds so easy, but there are hidden pitfalls. Let’s begin by digging into the term ‘marketing tribe’. Who is your marketing tribe? The definition of marketing tribe Your marketing tribe is the people that are in your same garden. In […]
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The Perfectionist’s Dilemma: Introduction The Perfectionist’s Dilemma is nearly universally applicable for all settings. Of course, it affects us marketeers as well. Because we are creators. We market with content. We market with storytelling and publishing. This means that we need to produce content, on a schedule, ready for publishing. Maybe as a whitepaper or […]
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What is lead segmentation? Lead segmentation is the bread and butter of modern marketing. Why? Because if implemented effectively it has a tremendous impact on your bottom line. Lead segmentation is the process in which you determine how to segment your leads, i.e. cluster your prospective customers, into groups of leads based on various parameters. […]
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As promised in the social media guide, here is the quick update on Twitter replacing Twitter Moments with a consolidated Twitter Explore tab. Twitter has recently subsumed Twitter Moments into a new category and tab: Twitter Explore. The fans of Twitter Moments were fans because it allowed you to keep track of important things happening […]
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I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to create interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz […]
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