As promised in the social media guide, here is the quick update on Twitter replacing Twitter Moments with a consolidated Twitter Explore tab. Twitter has recently subsumed Twitter Moments into a new category and tab: Twitter Explore. The fans of Twitter Moments were fans because it allowed you to keep track of important things happening …
I am sure you have all encountered the term ‘buzz generation’ before. It is in essence the attempt to draw positive attention and interest in something. For businesses, it means the attempt to create interest in a product or service. You are hyping up your product and service in order to reach your customers. For marketeers, Buzz …
This blog post is about brand advocates, specifically about the eight types of brand advocates that I have identified on social media. Yes, I am afraid, that we are not done with archetypes yet. There is so much more to say. I have spend a lot of time figuring out how archetypes can be useful …
Intro There is no marketing without social media anymore. Marketing strategies need to optimize social media posts in order to get the biggest punch. This means that social media messaging is critical. Hence, why we wrote this social media guide. A few home truths to begin: One tweet usually does not make all the difference. …
The Definite Social Media Guide to Business Social Media Messaging Read More »
Since its 2005 launch, Reddit has quickly become a haven for internet users seeking an alternative to traditional social media. Known for its array of interesting, quirky, and intelligent users, Reddit has also evolved into a place for honest opinions and discussions about everything under the sun. This, of course, includes marketing tools, resources, tips, and …
Reddit Marketing: The 7 Tools Redditors Recommend Read More »