Metrics for Each Stage of the Funnel
Effective content marketing requires the right set of metrics. At different stages, you need to focus on content age, visits, shares, site SEO, engagement, ROI, sentiment, and share of voice.
Start Here: Content Marketing for B2B Enterprises
- Why do Content Marketing?
- Our Success with Content Marketing
- The 4-Step Content Marketing Process
- Creating Interesting, Relevant Content
- What Kind of Content Should You Produce?
- Building Stackable Content
- Managing Content Creation with Trello
- Publishing Content for Conversions
- Matching Content to Offers
- Publishing, CRM & Landing Page Tools
- Why You Need to Promote
- Getting Content in Front of Your Audience
- Minimizing Friction and Maximizing Natural Ability to Rank
- Discovering Channels and Influencers
- Learning and Improving Metrics
- Metrics for Each Stage of the Funnel
- Tooling for Measurement
- Conclusions
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