Tooling for Measurement
Measuring content marketing effectiveness requires a toolkit of analytics, including Google Analytics, Kissmetrics, Inspectlet, and Visual Website Optimizer to track performance, user behavior, and user experience.
Start Here: Content Marketing for B2B Enterprises
- Why do Content Marketing?
- Our Success with Content Marketing
- The 4-Step Content Marketing Process
- Creating Interesting, Relevant Content
- What Kind of Content Should You Produce?
- Building Stackable Content
- Managing Content Creation with Trello
- Publishing Content for Conversions
- Matching Content to Offers
- Publishing, CRM & Landing Page Tools
- Why You Need to Promote
- Getting Content in Front of Your Audience
- Minimizing Friction and Maximizing Natural Ability to Rank
- Discovering Channels and Influencers
- Learning and Improving Metrics
- Metrics for Each Stage of the Funnel
- Tooling for Measurement
- Conclusions
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