Let’s start with the endgame. Define the arena, pick your targets, and carve out that unique edge that lets you crush the competition. It’s not just about playing the game – it’s about rewriting the rules so you’re ALWAYS ahead.

From Struggle to Strategy - The Path to $100M Business

Strive for a $100 million business, as it drives performance, better valuation, and long-term sustainability. Avoid common mistakes, balance capital and hustle, and follow key business stages.

Why Aim for a 100 Million Business? Lowering your goals affects success. If you set the bar too low, you’ll work less and achieve less. Aiming for a 100 million business boosts performance and pushes you to think innovatively. It’s about setting high expectations and aiming for extraordinary results.

Valuation Matters: Driving Your Business Forward Your business’s value depends on its revenue and performance. Hitting certain revenue thresholds opens new opportunities and increases your business’s worth. Higher valuations offer more doors to growth, like private equity, allowing further increase in value.

Sustainability: Planning for the Future Eventually, you’ll need to step away from your business, whether it’s selling it or passing it on. To do that, the business should run independently. Even if it’s a lifestyle business, aiming for a better-than-average lifestyle is crucial for sustainability.

Top Mistakes Founders Make

1. Product Obsession: Focus on Customers, Not Just Your Product Getting too absorbed in your product can make you overlook customer needs and competitors. It’s crucial to solve customer problems rather than being solely focused on your creation.

2. Overpromising: Manage Expectations Overhyping your product’s capabilities can lead to disappointment. It’s vital to meet or exceed the expectations you set to maintain trust and credibility.

3. Capital vs. Hustle: The Balance of Resources Money helps, but it’s not the sole driver of success. Hustle, or hard work and dedication, plays a more significant role in making a company successful. Often, more money leads to premature scaling, which can hinder productivity.

Five Essential Business Stages

1. Strategy: Defining Winning Identify how you’ll win in the market and what resources you’ll need. This stage creates focus, momentum, and aligns the team towards a common goal.

2. Offer: Communicating Value Express what your business provides and build confidence in your ability to deliver that value.

3. Fit: Proving Value and Efficiency Confirm that your product/service sells well, satisfies customers, and maintains high margins.

4. Scale: Building Independence Transition from being the driving force to establishing a business that operates sustainably without your constant involvement.

5. Peak: Planning for Exit Consider scaling infinitely or becoming part of a more comprehensive solution. Both can be valid exits, maximizing long-term value for you and the business.

Three Laws of Success

Follow these three fundamental laws to succeed:

  • Effort and Hustle: Success is mostly about putting in hard work and effort.
  • Strategy and Execution: A great idea alone isn’t enough; executing it well matters.
  • Adaptation and Learning: Be ready to adapt and keep learning throughout your entrepreneurial journey.

Remember: An entrepreneur is a doer, not just a dreamer. Success comes from effort, strategy, and adaptation.


Striving for a 100 million business sets higher standards, driving better performance, higher valuations, and long-term sustainability. Avoid common mistakes by focusing on customers, managing expectations, and balancing resources. Follow the essential business stages to reach your goals, adapting and learning along the way. And always remember, success requires both dreams and action.