The 10 unexpected rules that allow you to leverage content nuggets to drive viral content visibility. Well, actually it is 9 rules plus one golden rule, but who is counting. Let’s start with the one golden rule. The golden rule to leverage content nuggets to drive viral content visibility. This is the one that rules …
Ten unexpected rules for leveraging content nuggets to drive content visibility Read More »
Content production. Let’s be honest, it can be a slog. Content production is hard. It is time-consuming. Yet, we all have to do it. Social Media Marketing depends on effective content production. We all have to tackle it. We all grapple with how to do it effectively. This is where the Content Machine comes in. …
Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and the majority of time spent manipulating systems toward those goals, great results will materialize naturally.” and “Your task is to optimize one system after another, …
Building our Systems – Marketers are Creative Builders Read More »
“Truth and trust are twins.” Pitjantjatjara people of central Australia “What is history, but a fable agreed upon?” Napoleon “God doesn’t create data for mankind. Every piece of data that we see is a tiny fraction of the phenomena of the theory it’s trying to summarize. It doesn’t tell the whole story. People who create …
What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a quick reminder: “People don’t want to buy quarter inch drill. They want a quarter inch hole!” Theodore Levitt What does it mean? It means that if we want to know …
The Value of Innovation — Part 2: The 5 Steps to Define the Job to be done Read More »
What is innovation? And, what is the value of innovation? These are the questions that I want to take a closer look at for this blog post. Off the top of my head, I would add some other questions, closely related to the ones stated above: How do experience and innovation interact? How do emotions …
The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content. In fact, less than 1% do. Most people lurk. A lurker doesn’t have much attention. Meaning, there are no eyeballs on lurkers. So, lurkers do …
Our Marketing Tribe – Part 2 – the 3 steps to creating a marketing tribe attention map Read More »
Understand your marketing tribe and improve your marketing outreach, and ultimately, your customer engagement. It sounds so easy, but there are hidden pitfalls. Let’s begin by digging into the term ‘marketing tribe’. Download the PDF version here Who is your marketing tribe? The definition of marketing tribe Your marketing tribe is the people that are …
The Perfectionist’s Dilemma: Introduction The Perfectionist’s Dilemma is nearly universally applicable for all settings. Of course, it affects us marketeers as well. Because we are creators. We market with content. We market with storytelling and publishing. Download the PDF version here This means that we need to produce content, on a schedule, ready for publishing. …
The Perfectionist’s Dilemma — Perfection is the Enemy of Progress Read More »
What is lead segmentation? Lead segmentation is the bread and butter of modern marketing. Why? Because if implemented effectively it has a tremendous impact on your bottom line. Lead segmentation is the process in which you determine how to segment your leads, i.e. cluster your prospective customers, into groups of leads based on various parameters. …