Archive · 2014 to 2021
From the archive.
Older articles on marketing and research, written before Audienti became the harness your sales agent works in. For how it works today, see How it works or browse Answers.
2021
The 5 Steps to Define the Job to be done
Customers don't buy a drill, they buy a hole. Five steps to define the job your buyer is hiring you for.
2015
Audience Segmentation 101
Audience segmentation helps optimize marketing by classifying individuals into sub-audiences based on habits and traits, then tailoring messaging to each group.
2015
How To Find And Spy On Competitors In 9 Actionable Steps
Find your online competitors and spy on their keywords, website traffic, Facebook and Twitter strategies, and track backlinks with this step-by-step guide
2014
Reverse Engineering Marketing: Great Ideas from the Internet
Company websites compete for niches in online markets. Only a small portion can get most of the attention. Website traffic shows a winner-take-all effect.
2014
4 Things That You Should NEVER Outsource
Outsourcing, as we've said before, is great for a lot of reasons. You can reduce your overhead costs and focus on what your company actually does without