Blog
Notes on pipeline, signals, and outbound.
Writing from the archive and the field. Subscribe by RSS.
July 8, 2021
The 5 Steps to Define the Job to be done
Customers don't buy a drill, they buy a hole. Five steps to define the job your buyer is hiring you for.
June 2, 2015
Audience Segmentation 101
Audience segmentation helps optimize marketing by classifying individuals into sub-audiences based on habits and traits, then tailoring messaging to each group.
April 2, 2015
How To Find And Spy On Competitors In 9 Actionable Steps
Find your online competitors and spy on their keywords, website traffic, Facebook and Twitter strategies, and track backlinks with this step-by-step guide
December 5, 2014
Reverse Engineering Marketing: Great Ideas from the Internet
Company websites compete for niches in online markets. Only a small portion can get most of the attention. Website traffic shows a winner-take-all effect.
November 4, 2014
4 Things That You Should NEVER Outsource
Outsourcing, as we've said before, is great for a lot of reasons. You can reduce your overhead costs and focus on what your company actually does without