Ten unexpected rules for leveraging content nuggets to drive content visibility

The 10 unexpected rules that allow you to leverage content nuggets to drive viral content visibility. Well, actually it is 9 rules plus one golden rule, but who is counting. Let’s start with the one golden rule. The golden rule to leverage content nuggets to drive viral content visibility. This is the one that rules …

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The Content Machine: 5 Easy Rules for Effective Content Production to Power Your Marketing

Content production. Let’s be honest, it can be a slog. Content production is hard. It is time-consuming. Yet, we all have to do it. Social Media Marketing depends on effective content production. We all have to tackle it. We all grapple with how to do it effectively. This is where the Content Machine comes in. …

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Building our Systems – Marketers are Creative Builders

Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and the majority of time spent manipulating systems toward those goals, great results will materialize naturally.” and “Your task is to optimize one system after another, …

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The Value of Innovation — Part 2: The 5 Steps to Define the Job to be done

What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a quick reminder: “People don’t want to buy quarter inch drill. They want a quarter inch hole!” Theodore Levitt What does it mean? It means that if we want to know …

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Our Marketing Tribe – Part 2 – the 3 steps to creating a marketing tribe attention map

The Marketing Tribe Attention Map In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content. In fact, less than 1% do. Most people lurk. A lurker doesn’t have much attention. Meaning, there are no eyeballs on lurkers. So, lurkers do …

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The Perfectionist’s Dilemma — Perfection is the Enemy of Progress

The Perfectionist’s Dilemma: Introduction The Perfectionist’s Dilemma is nearly universally applicable for all settings. Of course, it affects us marketeers as well. Because we are creators. We market with content. We market with storytelling and publishing. Download the PDF version here This means that we need to produce content, on a schedule, ready for publishing. …

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