The three common fixes, and the gap they share
Hire internally, outsource the SDR role, or add more automation. What each one costs you, and the piece all three miss.
Free guide
Qualified pipeline, built through your own team.
A practical guide for B2B revenue leaders considering their next SDR hire or outsourced partner. Sixteen pages on the third path: your own executives and sellers in front of buyers, with the market-development work run for you.
16 pages. Fill in the form and it downloads on the next page.
From a previous engagement
12 new sales opportunities in three months
~80% of held meetings converted into those opportunities
$1.2M total pipeline created, at roughly $100K average per opportunity
Downstream trial and closed-won conversion were not validated. The guide explains why we moved our own standard past meetings because of it.
What's inside.
Why activity is easy to buy and accepted pipeline is harder
Contacts, messages, and booked meetings are easy to count. The guide draws the line at the outcome your sales team actually accepts.
The six conditions of an accepted opportunity
The exact standard, including what does not count. Silence is not acceptance.
A 90-day operating sequence
Focus, prepare, operate, learn, and a day-90 decision gate: continue only if opportunity quality, follow-up, and economics support it.
Eight questions to ask any pipeline partner before you sign
If every answer comes back to activity or booked meetings, your team still owns the hardest part.
A side-by-side: internal SDR, outsourced SDR, Audienti
Who appears to the buyer, who owns the relationship, and what defines success in each model.