Answers
Short, honest answers to the questions we hear most from founders and sales leaders trying to find customers. Each one says what we think, what the evidence says, and when we're not the right fit.
Choosing how to find customers
AI SDRs: what works and what doesn't
Why do AI SDR tools get cancelled in the first year, and how do you avoid it? Usually the setup, not the software. Here's how to avoid it. Autonomous AI SDR or human plus AI: which books more real opportunities? Count the opportunities your sales team accepts, not the meetings. How do you check an AI SDR demo against what the vendor claims? Ask for real messages and real opportunities, then test it under your own name.
LinkedIn outreach: safety and results
Can you automate LinkedIn outreach without getting your account restricted? Not reliably. LinkedIn's rules prohibit it, and that includes services like ours. Why are LinkedIn reply and booking rates falling, and what works now? Buyers get the same message from many senders. A real reason to reach out still works.
Signals and data tools
Measuring what counts
Want the whole picture in one place?
The pipeline guide covers the three usual fixes, what counts as an accepted opportunity, a 90-day plan, and eight questions to ask any pipeline partner.