The agency reports activity, not accepted pipeline
Stop renting your pipeline from an agency.
Audienti runs targeting and outreach from your own people's profiles. The conversations, the relationships, and the CRM stay with your team.
Completed outcome
You can hold the agency and Audienti to the same accepted-opportunity standard, while the buyer history and relationships stay with your company.
Start with the current situation.
You pay an outside team for meetings, but the reporting is all activity, the quality is uneven, and the buyer relationships belong to their people, not yours.
You want buyer relationships on your own team's profiles
You can hold both to one acceptance standard
You can compare costs over the same period
What we do.
You connect your accounts. We find buyers and warm them up. Your team takes over once they engage.
Compared with an outsourced SDR agency, Audienti works from your own team's profiles, so the relationships and visibility stay with your company. Compare on accepted opportunities and total cost, not booked meetings alone.
Who does the work, and who owns the result.
Audienti carries the prep and the day-to-day running. One named person on your team owns the market decision and the buyer relationships.
Audienti runs the workflow
- Target-market and account prioritization
- Prospect research and signal review
- Outreach prepared and sent from your team's profiles
- Attribution, reporting, and operating reviews
A named sales leader owns the transition and standard.
A sales leader picks the people, sets one standard for what counts, and decides how the two will be compared.
- Set one opportunity definition for both
- Pick the participating profiles
- Assign who follows up and who sells
- Review accepted and rejected opportunities
The CRM stays the system of record.
Both sides use the same CRM fields: source, booked, held, accepted, rejected. Without one shared record, the comparison rewards whoever reports the most activity.
01 Audienti work
Targeting, research, preparation, and attributed activity.
02 Sales conversation
The named client owner records the meeting result and next step.
03 CRM acceptance
The client accepts or rejects the opportunity with evidence.
Can I see all prospecting activity in my CRM?
Yes. Every prospect and its activity sync to your CRM with the signal that surfaced it, so you see the work without asking for reports.
What syncs to each contact record:
- The signal that surfaced the prospect
- Connection requests sent and accepted
- Messages and replies
- Meeting booked, held, and outcome
- Accepted or rejected status with evidence
Keeping an agency? Put these in the contract:
- Write access to your CRM, with every touch logged on the contact record, not in the agency's own tool
- The same fields your team uses: source, booked, held, accepted, rejected
- Read access to the inboxes and LinkedIn conversations sending in your name
- Records, conversation history and contacts stay yours when the contract ends
- Results reported from your CRM as opportunities your team accepts, not from their dashboard as activity
This isn't only about reporting. For email in the US, the FTC's CAN-SPAM compliance guide (checked October 5, 2026) says you can't contract away your legal responsibility: both the company being promoted and the company that sends the message may be held responsible. Seeing every message in your own systems is how you check what's going out under your name.
Evaluating an agency instead? Use these 15 questions
Meetings with the right people. Opportunities Knit could work.
The prospects and their activity were recorded in Knit's HubSpot, so Matt and his team could see the work and advance the relationships.
“The meetings were with the right people, and they became opportunities in our pipeline.”
Matt Glenn, CEO, Knit
Success means an opportunity your team accepts.
A reply, a connection, or a booked meeting does not count by itself. All six things below must be true.
- 01
The account fits the agreed ICP.
- 02
A relevant buyer participates.
- 03
A real problem, project, or priority is confirmed.
- 04
The buyer is interested in evaluating a possible solution or next step.
- 05
Evidence is recorded in the client's CRM.
- 06
The client explicitly accepts the opportunity.
Compare accepted opportunities, not agency activity.
Bring the agency retainer, the time you spend managing them, and their accepted opportunities. Compare with Audienti over the same window, same rules.
Bring these numbers
- Agency retainer and additional fees
- Internal time spent managing the agency
- Held meetings and accepted opportunities
- Buyer relationships retained by the company
What we do not promise.
We have not proven we beat every agency. Markets, offers, and follow-up vary. Run both against the same standard and let your CRM decide.
Related questions.
Answers that go deeper on this situation.
Frequently asked questions
Common questions about CRM visibility and ownership.
Can I see all prospecting activity in my CRM?
Yes. Every prospect and its activity sync to your CRM with the signal that surfaced it. You see the work without asking for reports—connection requests, messages, replies, and meetings all appear on the contact record.
What is a transparent outsourced SDR?
An outsourced SDR setup where you can see every prospect, message, reply and meeting in your own CRM as it happens, instead of waiting for the agency's report. The test is simple: could you audit last week's outreach without asking anyone for a spreadsheet?
What should an SDR agency log in my CRM?
Every touch on the contact record (calls, emails, LinkedIn messages and replies), meetings booked and held, and the outcome, using the same fields your own team uses. Put CRM write access, logging rules and ownership of the records after the contract ends into the agreement before you sign.
Am I responsible for what an outsourced SDR sends?
For email in the US, yes. The FTC's CAN-SPAM guide says you can't contract away your legal responsibility: both the company being promoted and the company that sends the message may be held responsible. That's one more reason to see every message in your own systems.
Who keeps the LinkedIn connections if we stop?
They're on your team's own profiles. Outreach runs from three people at your company, so the connections land on their accounts. When the engagement ends, the connections stay with your people.
Do you guarantee meetings?
No. We set targets and measure every stage, but we do not guarantee a number of meetings, opportunities, or deals. Success is an opportunity your team accepts, using the six-point definition.
Run this against your own numbers.
Start for $5, or have us run it: $7,500 a month for up to three people. Bring today's pipeline spend and we'll model it live.