The Content Machine: 5 Easy Rules for Effective Content Production to Power Your Marketing
Content production. Let’s be honest, it can be a slog. Content production is hard. It is time-consuming. Yet, we all have to do it. Social Media Marketing depends on effective
Building our Systems – Marketers are Creative Builders
Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If solid goals are established, and
Be a Truth Seeker
“Truth and trust are twins.” Pitjantjatjara people of central Australia “What is history, but a fable agreed upon?” Napoleon “God doesn’t create data for mankind. Every piece of
The 5 Steps to Define the Job to be done
What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a quick reminder: “People don’t want to
The Value of Innovation
What is innovation? And, what is the value of innovation? These are the questions that I want to take a closer look at for this blog post. Off the top
Our Marketing Tribe – the 3 steps to creating a marketing tribe attention map
While it’s nice to think that our voting decisions are based purely on how well the platforms of each of the candidates aligns with our own individual set of beliefs