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Content production. Let’s be honest, it can be a slog. Content production is hard. It is time-consuming. Yet, we all have to do it. Social
Building our Systems And, to be creative, we have to be “into” systems thinking & working hard, and regularly “out of” our comfort zone. “If
“Truth and trust are twins.” Pitjantjatjara people of central Australia “What is history, but a fable agreed upon?” Napoleon “God doesn’t create data
What is the job to be done? Remember the quote I left you with at the end of my last blog post? Here is a quick
What is innovation? And, what is the value of innovation? These are the questions that I want to take a closer look at for this
In the tribe, you follow the attention. And, attention comes from sharing and engagement. On the internet, a very small percentage of people produce content.
The Perfectionist’s Dilemma: Introduction The Perfectionist’s Dilemma is nearly universally applicable for all settings. Of course, it affects us marketeers as well. Because we are
As promised in the social media guide, here is a quick update on Twitter replacing Twitter Moments with a consolidated Twitter Explore tab. Twitter has recently
This blog post is about brand advocates, specifically about the eight types of brand advocates that I have identified on social media. Yes, I am afraid,
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