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Customer Acquisition Tuning tells you exactly how to market to your prospects.

Audienti coaches growing organziations on who your customers are, inside and out, and how to build meaningful connections with your prospects.

resonating with prospects

Audienti helps you identify the audience that converts.

Using a 6 stage process refined over 10+ years of marketing at multiple venture-funded startups, we coach you through the entire process.

Prospect

Learn everything you can about prospects so you know them inside and out.

Competitor

Research direct competitors and learn from their successes.

Product

Determine what is unique and valuable to your prospects about your products and articulate it in an easy-to-understand way.

Exposure

What promises have your prospects already heard from competitors?

Problem

How aware are your prospects of the problem you solve? What do they currently think?

Journey

Bring all the research together into a journey map, with campaign outlines identified.

Prospect Analysis

Learn everything you can about prospects so you know them inside and out.

prospect analysis example

Prospect Demographic Profile

Determine your prospects' basic demographic profile: age, location, income, segment count, etc.

Prospect Behavior Profile

Analyze how your prospect's traditional behaviors (be good, express curiosity, emulate, appreciate, acquire, express) are manifested.

Prospect WEB Profile

Analyze how your prospect's Wants, Emotions, Beliefs affect what they think they need.

Competitor Analysis

Research direct competitors and learn from their successes.

Competitor Profile

Determine key points of your top 5 to 7 competitors. Evaluate competitors from the perspective of positioning and differentiation.

competitor breakdown

Competitor Funnel Mapping

Identify your competitors' campaigns. Find conversion assets and evaluate their marketing strategies to drive traffic to these campaigns. Sign up to their lists.

Product Analysis

Determine what is unique and valuable to your prospects about your products and articulate it in an easy-to-understand way.

Product Analysis

Categorize the product or service's primary promise, proof points, credibility, UVP, features and benefits.

exposure analysis

Dimensionalize  (Before/After) Product Benefits

Map the product benefits to the prospect's life in terms of the before and after changes. Map the benefits to expected personality types.

Exposure Analysis

What promises have your prospects already heard from competitors?

product prospect intersection

Promise Exposure Analysis

Map your product's promises to the exposure of competitor's promises (and campaigns). Determine the exposure level on a 1 to 5 scale.

Problem Analysis

How aware are your prospects to the problem you solve? What do they currently think?

channel mapping

Symptoms Analysis

Research how the problem exposes itself to your prospects. Evaluate these problem symptoms on a scale of 1 to 5 on their visibility, emotional pain, and risk to the prospect.

Symptom Awareness Analysis

For each symptom, categorize your prospect' awareness on a scale of 1 to 5 with 1 being unaware to 5 being "totally aware of the problem, solutions, benefits".

Symptom Solutions

For each interesting symptom, describe how each is solved by the product/solution. Map this to a specific feature or benefit.

Journey Mapping

Bring all the research together into a journey map, with campaign outlines identified.

customer journey

Journey Mapping

Map identified symptoms/solution sets through a "customer journey." Identify where and what they do on the road to solving the problem.

Campaign Identification

For each journey, identify the main interaction and education points. Determine for each of these placements what the ideal value you can bring would be. Create a summary of what this "asset" provides and its benefits to the prospect.

Next Steps

At the end of this process, you have a deep understanding of your prospect, how to reach them, and a set of campaign ideas to execute.  Now, it is time for you to get started!

Do it yourself?

Great! Let's make it happen. Download the templates we use in professional engagements to guide the process. Make sure you sign up for #growmance so you can ask questions and get feedback.

Want Audienti's Help?

Audienti works with growing companies in a range of engagement styles. Our typical engagement for customer acquisition tuning is ~$15,000, and this engagement is conducted by our founder (see more info). Engagements can be on-site or virtual.

We also do a subset of this work for every lead generation engagement.