Customer story · Knit
Knit sells vendor-performance management to enterprise CIOs and their teams, and its prospecting was not producing enough new pipeline. With Audienti, Knit booked meetings with relevant enterprise buyers, and those conversations became opportunities in Knit's own pipeline. The prospects and their activity were recorded in Knit's HubSpot, so CEO Matt Glenn and his team could see the work and advance the relationships.
“The meetings were with the right people, and they became opportunities in our pipeline.”
Knit reached relevant enterprise buyers and turned those conversations into opportunities.
Knit sells vendor-performance management to enterprise CIOs and their teams. Its prospecting was not producing enough new pipeline.
With Audienti, Knit reached relevant enterprise buyers and booked meetings with the right people. Those meetings became opportunities in Knit's own pipeline.
The prospects and their activity were recorded in Knit's HubSpot, so Matt and his team could see the work and advance the relationships.
A meeting is not pipeline. An opportunity is a named buyer in your CRM your team can work.
A connection is not pipeline. A name in a vendor dashboard is not pipeline. A real opportunity is a named buyer in the company's CRM that its team can work.
Knit crossed that line. The meetings were with the right people, and they became opportunities in Knit's own pipeline.
Outreach from your own team's profiles, with human review and CRM sync.
Audienti is a managed prospecting service. Outreach is LinkedIn first, from your own team's profiles, with email as a secondary channel. Human review happens until the messaging is dialed in. Everything syncs to your CRM.
The work is measured by opportunities your team accepts. Your team takes the meetings and decides what counts as an opportunity.
What Knit needed, what happened, and what the story does and does not include.
Knit sells vendor-performance management to enterprise CIOs and their teams.
More new pipeline than its existing prospecting was producing.
Knit booked meetings with relevant enterprise buyers, and those meetings became opportunities in Knit's own pipeline. In Matt Glenn's words: "The meetings were with the right people, and they became opportunities in our pipeline."
Yes. The prospects and their activity were recorded in Knit's HubSpot, so Matt and his team could see the work and advance the relationships.
Knit's own team. This story covers the part of the process up to opportunities in Knit's pipeline. It does not report on closed deals.
Knit approved this story in terms of who the meetings were with and whether they became opportunities. We don't publish counts or pipeline figures unless the customer approves them.
If your team has people who can sell but needs more of the right buyers to work, let's look at your pipeline.
30 minutes. Bring your target and current pipeline.