Add another person, or build more pipeline through the team you already have.
Hiring an SDR adds a dedicated person to prospecting. Audienti is a managed service that runs targeting, research, outreach, and CRM handoff through three people already on your team.
Both are built for real work. The question is which job you need done.
Hiring an SDR adds a dedicated person to prospecting. Audienti is a managed service that runs targeting, research, outreach, and CRM handoff through three people already on your team.
Audienti is not a cheaper version of these tools. It is a managed service. We run targeting, research, and outreach from three people on your team, and you measure the result in accepted opportunities in your CRM.
What each one does, capability by capability.
| Capability | Competitor | Audienti |
|---|---|---|
| What it adds | One dedicated employee | A managed market-development operation |
| Monthly cost | Salary, benefits, tools, and management time | $7,500 per month |
| Initial commitment | An employment commitment plus ramp time | A 90-day initial term |
| Whose profiles do the work | The hired SDR's profile | Three people already on your team |
| Who runs prospecting | The SDR | Audienti runs the work for you |
| Where the relationships live | With the SDR and in your CRM | With your team and in your CRM |
| How to compare results | Client-accepted opportunities per total monthly cost | Client-accepted opportunities per total monthly cost |
Sometimes the other tool is the right call. Here is the honest fit check.
Teams that need a full-time person dedicated to prospecting, want that capability in-house, and have the management capacity to hire, train, and support the role.
Teams that need more pipeline but do not want to add another person. Audienti runs the prospecting operation through three people already at your company, and your team takes over when a buyer engages.
Hire an SDR when you need another full-time person. Choose Audienti when you want more pipeline from the team you already have. Compare both options using total monthly cost and client-accepted opportunities.