🧑🏫 Defining the Offer Hierarchy
We can’t focus on it all from a positioning standpoint. By giving our offer hierarchy, we can better emphasize each value piece we bring to the table.
Start Here: Offer: Unleash Irresistible Value with Pitch-Perfect Offers
- 🧑🏫 What is an Offer?
- 🧑🏫 Jobs to be Done – Constraints and Situations
- 🧑🏫 Defining Constraints and Situation Statements
- 🤖 AI: Define the Situation Statement
- 🤖 AI: Define the Constraints Statement
- 🧑🏫 Mastering the Job: Unveiling Clear Steps to Success
- 🧑🏫 Writing a Job Definition
- 🤖 AI: Define the Job Steps
- 🧑🏫 Problems of the Job
- 🤖 AI: Define the Job Problems
- 🧑🏫 Turning Problems into Solutions for Success
- 🧑🏫 The Idealized Solution
- 🧑🏫 Creating Perfect Job Solutions
- 🧑🏫 Defining Customer Value
- 🤖 AI: Defining an Ideal Solution
- 🤖 AI: Scoring Ideal Solutions
- 🧑🏫 Product Deliverables and Bundling
- 🧑🏫 Solution Products
- 🧑🏫 Solution Categories
- 🧑🏫 The Bundle: Mastering Offer Creation
- 🤖 AI: Defining Deliverables
- 🤖 AI: Define Product Bundles from Deliverables
- 🧑🏫 Establishing Pricing
- 🧑🏫 Scarcity, Urgency, Bonus and Guarantee
- 🧑🏫 Defining the Offer Hierarchy
- 🧑🏫 The Big Idea
- 🧑🏫 Crafting the Transformation Document
- 🤖 AI: Define our Transformation Document
- 🧑🏫 Key Messages, Key Stages
- 🤖 AI: Define Customer Key Stages, Key Messages
- 🤖 AI: Problem Key Stages, Key Messages
- 🧑🏫 Landing Page
- 🤖 AI: Write the Landing Page
- 🧑🏫 Execution Tips
Tired of DIY?
William has taken multiple businesses from $0 to multi-million dollar run rates. He’s also exited 4 businesses successfully.
Use this button below to learn more about Audienti’s go-to-market growth coaching services.
It’s free, no pressure at all!
Given the job steps and associated problems, solution, and how-tos, please categorize the list based on the following criteria:
1. **Hurdle Step**:
- Has a profound effect on other steps or provides inputs necessary to complete the step.
- Is likely perceived as the primary restriction or limiting factor in the process.
- Is a step that cannot be removed from the process and the process still be successful.
- Represents immediate concerns and challenges.
- Is key to other steps’ success.
- Are essential and foundational to the process.
- Are mandatory for success.
- Have a major effect on other steps.
- Provide a solid base for the process.
- Directly contributes to the primary deliverable.
- Are mandatory for success.
- Represent core “doing” steps in the process, and are not reporting or monitoring.
- Are typically required to complete the job correctly.
- Represent steps where we monitor or report.
- Are not in the direct line of performing the process to create the deliverable.
- 1 Hurdle step,
- 2 Foundation Steps
- 3 no more than 5 Essential Steps.
🧑🏫 Defining the Offer Hierarchy
We can’t focus on it all from a positioning standpoint. By giving our offer hierarchy, we can better emphasize each value piece we bring to the table.
Tired of DIY?
William has taken multiple businesses from $0 to multi-million dollar run rates. He’s also exited 4 businesses successfully.
Use this button below to learn more about Audienti’s go-to-market growth coaching services.
It’s free, no pressure at all!
Given the job steps and associated problems, solution, and how-tos, please categorize the list based on the following criteria:
1. **Hurdle Step**:
- Has a profound effect on other steps or provides inputs necessary to complete the step.
- Is likely perceived as the primary restriction or limiting factor in the process.
- Is a step that cannot be removed from the process and the process still be successful.
- Represents immediate concerns and challenges.
- Is key to other steps’ success.
- Are essential and foundational to the process.
- Are mandatory for success.
- Have a major effect on other steps.
- Provide a solid base for the process.
- Directly contributes to the primary deliverable.
- Are mandatory for success.
- Represent core “doing” steps in the process, and are not reporting or monitoring.
- Are typically required to complete the job correctly.
- Represent steps where we monitor or report.
- Are not in the direct line of performing the process to create the deliverable.
- 1 Hurdle step,
- 2 Foundation Steps
- 3 no more than 5 Essential Steps.